Operations

Uber Scores A Super Bowl First

Posted on January 20, 2016

Uber is reportedly plunking down as much as $500,000 to become the exclusive ride-hail service of Super Bowl 50, according to Quartz. As part of the deal, Uber will have its own pick-up and drop-off zones at Levi's Stadium in Santa Clara, Calif. Other app-based car services, like Lyft, will not be allowed at the Super Bowl.

The deal is a first for Uber, which has been barred from operating at previous Super Bowls because of traffic restrictions or rules imposed by the host cities. Thanks to the sponsorship deal, as well as the game's proximity to Uber's San Francisco headquarters, the company will have unfettered access.

TheVerge.com article here

Related Topics: California operators, on-demand service, San Francisco operators, special events, Super Bowl, TNCs, Uber

Comments ( 4 )
  • frederick

     | about 2 years ago

    STUPID idea which grants legitimacy to an illegitimate concept. yet ANOTHER EXAMPLE OF CORPORATE GREED (vc AND bankers) over common sense.

  • See all comments
More Stories
Article

How To Get Clients To See Value In Your Rates

NOV. LCT: We fear our own prices when comparing ourselves to TNCs, but we don’t compete with them any more than Marriott does with a Motel 6. Learn how to justify your rates without guilt.

News

2018's Luxury Travel Trends

Among the highlights for next year is a focus on far-flung destinations along with international trips of two weeks or more.

Article

The Art Of Sales

NOV. LCT: In the battle to obtain new clients and retain loyal ones, only those who know the best ways to reach, connect with, and educate them will survive.

Article

How To Handle Conflicts Of Interest

NOV. LCT: Forming relationships with your customers is a vital part of retaining them. But how do you ensure you and your employees never cross the line of professionalism?