Prevost Marks 90 Year Anniversary

Posted on February 11, 2014

SAINTE-CLAIRE, QC, Canada — Prevost is celebrating its 90th anniversary of its founding in 1924 in Saint-Claire, Quebec. From Eugène Prevost’s first wooden-frame bus body to today’s iconic Prevost X3-45 and H3-45 models, Prevost has been known for its commitment to quality, innovation, and attention to detail.

Gaétan Bolduc, Prevost President and CEO, said, “We are extremely proud to celebrate this milestone in Prevost’s history, and to reflect on how far we have come across the decades. That said, we have always been – and will always be – a forward looking organization. The people of Prevost are passionate about our legacy of leadership, and about the remarkable number of Prevost industry ‘firsts’ over the years in such areas as safety, environmental care, and comfort. Above all, we say thank you to our customers for making this first 90 years possible, and for being our inspiration to always reach higher in providing ‘no-compromises’ seated coach and conversion coach products and services.”

Eugène Prevost, whose wooden furniture business in Sainte-Claire, Quebec was well respected by 1924, entered the motorcoach business unexpectedly. A fellow Sainte-Claire entrepreneur operated a small bus fleet and needed a wooden coach body to sit atop a truck chassis he had purchased. He commissioned Prevost to build it, on the hunch that Prevost could translate his wood-working talent into this new realm. The wooden and aluminum bus body Prevost produced was so well crafted the customer immediately asked for another. For a number of years that followed, Prevost continued to build furniture, but it became increasingly clear that buses were his future.

After World War II, “Les Ateliers Prevost” was formed as a bus producer separate from the Prevost furniture business. The Prevost range of motorcoaches expanded through the 1950s, and helped the company survive that decade’s shake-out in the industry. In 1957, Eugène Prevost passed the baton of ownership to two Canadian businessmen, who invested in new products and technologies, and charted a course for Prevost growth that would continue for decades to come.

The 1960s brought a new generation of ownership and the beginning of Prevost’s expansion into the world of motorhome conversion coaches. This new market for Prevost developed during the 1970s, with 35- and 40-foot versions of the “LeMirage” becoming the shells of choice for discerning high-end motorhome customers.

In becoming part of the Volvo Group in 1995, Prevost gained access to technological support and resources that have helped enable the company to maintain its strong position in such areas as powertrain efficiency and emissions, dynamic safety, and on-board telematics.

By 2011, when the 15,000th Prevost vehicle – a flagship H3-45 model – rolled out of the Sainte-Claire plant, the company Eugène Prevost started in that rural village would have been all but unrecognizable to its founder. But the core values of quality, innovation, and attention to detail were.

Consistent with a Prevost culture unaccustomed to resting on its laurels, the theme of the 90th anniversary will be “Moving Forward Since 1924.”

Throughout the 90th Anniversary year of 2014, will feature a series of “Prevost Partner Profiles” to salute long-standing Prevost customers in both the seated coach and conversion coach sectors. Follow this link for the Profiles page:

You can view the Prevost 90th Anniversary Video here:

Source: Prevost

Related Topics: anniversaries, motorcoach operators, motorcoaches, Prevost

Comments ( 0 )
More Stories
The Aviator is one of many well-selling vehicles (Photo: Lincoln)

Lincoln Becomes Ford's Hero

Not only were the luxury automaker's fourth-quarter sales up by 17.8%, but its entire year sales increased by an impressive 8.4%.