NLA, Lincoln Partner To Raise Money From Vehicle Sales

Posted on February 5, 2014

MARLTON, N.J. — Operators who buy a Lincoln livery vehicle from Feb. 15 through March 31 will be supporting two leading limousine industry causes.

For every new 2014 MY Lincoln MKT Town Car, MKS livery sedan and Navigator L SUV bought in that period, Lincoln Limousine & Livery Vehicles will donate to the National Limousine Association, the Harold Berkman Memorial Fund, and/or toward new membership dues for non-NLA buyers.

The affinity sponsorship program was announced late Tuesday by NLA President Gary Buffo and board directors Robert Alexander and Michael Campbell, who co-chair the NLA Charity Fundraising Committee. The group developed the program with Craig Hall, specialty vehicle account manager with Lincoln Limousine & Livery Vehicles.

Here’s how the program works:

  • For every Lincoln livery vehicle bought by an NLA member, Lincoln will contribute $250 to the NLA and $250 to the Harold Berkman Memorial Fund.
  • When a non-NLA member buys a new Lincoln livery vehicle, Lincoln will contribute $500 toward the purchaser’s NLA membership dues. For any succeeding vehicle(s) bought by a non-NLA member, Lincoln will donate the $250/$250 contributions mentioned above.

The program debuts on Feb. 15, one day before the official start of the International LCT Show at the MGM Grand in Las Vegas, which runs Feb. 16-18. The event, co-produced with the NLA, is expected to draw more than 3,000 operators who will shop for all types of chauffeured vehicles on a sold-out exhibit floor.

The affinity program includes all Lincoln limousine/livery vehicles bought at any authorized participating Lincoln dealership nationwide through March 31 and vehicles ordered and bought during the Show.

This unique and unprecedented program between the NLA and Lincoln evolved after the two organizations successfully raised money from an auction of a Lincoln MKT Town Car on Oct. 27, 2013 during LCT Show East in Atlantic City, N.J.

LCT related article: NLA Auctions Off Lincoln MKT

"We have maintained a close business relationship exploring ways to mutually benefit our respective organizations," NLA executive director Philip Jagiela said. “This is something we attempt to do with all of our NLA vendor member partners to provide valued-added benefits as part of their membership. This specially designed program between the NLA and Ford/Lincoln livery team has created a special incentive for current NLA members and non-NLA members alike.”

In addition to donating to charities via the Harold Berkman Memorial Fund, such fund-raising supports the NLA’s lobbying and advocacy efforts on behalf of operators in dealing with numerous regulatory and political challenges to ground transportation.

As a longtime leading seller of limousine vehicles, Lincoln has historically been a strong supporter of the NLA and its board of directors as well as a top vehicle exhibitor for three decades at International LCT Shows.

“We are thankful for the long standing relationship we have been able to enjoy as partners with the Ford/Lincoln organization," Buffo said. "This will bring a significant benefit to both our association members and Charity Committee efforts and certainly will be a huge success for all parties involved. We look forward to continuing this healthy relationship."

— Martin Romjue, LCT

Vehicle specs and info:

2014 Lincoln MKT Town Car

2014 Lincoln MKS Livery Sedan

2014 Lincoln Navigator L SUV

Related Topics: charity, Craig Hall, dealerships, Ford, Gary Buffo, Harold Berkman Memorial Fund, ILCT 2014, limo tradeshows, Lincoln, Lincoln Limousine & Livery Vehicles, Lincoln MKS, Lincoln MKT, Lincoln Navigator, Michael Campbell, National Limousine Association, new vehicles, NLA board of directors, Philip Jagiela, Robert Alexander

Comments ( 0 )
More Stories