Operations

BostonCoach, TD Garden Partner On Lounge Naming Rights

Posted on January 14, 2014

BOSTON, MA  – TD Garden and BostonCoach have formed an agreement that makes BostonCoach the exclusive entitlement partner of the arena’s Premium Club lounge, now known  as the ”BostonCoach Lounge.”

This exclusive naming rights opportunity resulted from a five-year naming rights partnership that will remain in place until 2018. Specific financial terms of the deal will not be disclosed.

"The BostonCoach Lounge is located in the heart of the Premium Club and is a distinctive networking and entertaining area in the arena," said Amy Latimer, TD Garden President. "It's a prime meeting spot for many of our Premium Club members and we're excited to partner with BostonCoach, a locally owned international executive car service, to showcase their brand to our business clientele within this unique space."

The BostonCoach Lounge is an upscale hospitality area for networking, mingling and entertaining located at the East end of Level 6 within The Premium Club at TD Garden. Accessible to all Premium Club members, its modern décor and sightlines that overlook the arena floor make it the place to see and be seen for members pregame, between periods at a Boston Bruins game or at halftime during a Boston Celtics game. BostonCoach Lounge guests also have access to a raw bar and an expansive lounge with various dining options and waited service.

“We’re thrilled to partner with TD Garden to name the BostonCoach Lounge and to be the official car service of the Boston Bruins and TD Garden,” said Russ Cooke, BostonCoach CEO and managing partner, in a statement. “At BostonCoach, our business is all about bringing people together -- business people, friends and family. And while we provide car service in 40 countries around the world today, it all started here in Boston. Being a key sponsor of TD Garden, a premier sports and entertainment arena, is a terrific opportunity to showcase BostonCoach and a perfect fit for our event-management company, Best of Boston Events.”

Whether it’s business or pleasure, the BostonCoach Lounge at The Premium Club is an ideal place to close new deals, expand business relationships, reward employees and entertain family and friends.  

The Premium Club information: (617) 624-CLUB; www.tdgarden.com/premium

Source: BostonCoach

Boston Globe Business brief here

Related Topics: Boston operators, BostonCoach, business deals, marketing/promotions, Russ Cooke

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