Faced with investigations two months after a fatal accident, the TNC plans to regroup its venture for another day and place.
Ford Motor unveiled another new Lincoln last week, the latest step in its campaign to close the sales gap with such luxury thoroughbreds as BMW and Mercedes. This one is a small SUV dubbed MKC. It has wood trim, an all-glass roof, and push-button gear-shifting. But it’s lacking something critical: the words “Town Car” plastered on the side.
Lincoln scrapped the Town Car in 2011 as it launched its bid to move upmarket. The model may not have been as sexy as a Mercedes E-class sedan, but it was a horse when it came to pulling revenue. For a number of years in the 1980s and 1990s, the company sold more than 100,000 Town Cars.
Here’s the interesting thing, though. The incessant string of newsmakers who sweep into Bloomberg’s New York headquarters often arrive in black Lincolns. The cars are Lincoln’s new crossover, the MKT, but they also carry the “Town Car” brand, bolted prominently on the side panel.
The marketing folks at Ford are employing a weird double-badge strategy to try to trade on both the Town Car legacy and the MK newness. The line is dedicated for liveries and has a few amenities not found in the mass-market version, including audio controls in the backseat and a higher ride height to make it easier to get in and out of.
“Obviously the Town Car name is kind of famous,” Lincoln spokesman Stephane Cesareo said in explaining the strategy.
Livery companies are great car clients. They buy in bulk and they burn through vehicles quickly. Lincoln doesn’t want to lose that business, but it also no longer wants to be known as the maker of fancy taxis; that’s what makes the zombie branding particularly sneaky. It wants to attract a younger, more diverse group of buyers while secretly shuttling around suits.
In short, the company would much rather talk about its new MKC. It will start stamping out the new SUVs in Louisville in the spring. They are expected in showrooms in the summer. We’ll have to wait and see if they too will be “Town Cars.”
-- By Kyle Stock, associate editor at Businessweek.com
New bus sales are slightly down compared to last year, while used sales are slightly up.
The concept vehicle looks like a wonderful place to ride along as a passenger.
For all the stuff that comes standard on the luxury sedan, $83,800 is a comparative good deal.
Vehicle Review: Which of the luxury SUVs comes out on top?
Magnetic ride control brings improved body control on all Performance package models.
Pick of the Week: It's being sold by a company that strives to be known for having the cleanest vehicles in their area.
The J4500e reaches highway speed and reliability targets in first round of test runs.
Vehicle Review: The Cadillac SUV offers the level of refinement expected from a luxury brand.
The company has said utility vehicles and pickups will represent about 90% of its mix in North America by 2020.
Vehicle Review: The OEM understands it’s fine to modernize your heritage, but not trample it underfoot.
Vehicle Pick of the Week: Strobe lights, mirrored disco ceiling, dance pole, wrap-around leather seating, and mood lighting await.
The aircraft, which the company hopes to use for an aerial taxi service by 2023, is a mashup of a plane and a helicopter.
Vehicle Review: The interior of the luxury sedan is a blend of technology meets luxe finished in a business-like design.
The automaker will still sell to livery companies, but has already begun to drastically reduce sales to rental fleets.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
Click on any state to see the latest industry news and events in that region.