Operations

Will Mobile E-Hail Apps Go After Bigger Market?

Posted on August 14, 2013

ASPEN, Colo. — The entire interview of Uber CEO Travis Kalanick at the Brainstorm Tech 2013 Conference by Fortune Magazine, reveals that the technology that brings an Uber car to a customer can progress into other services as well, like groceries, flowers, the sky’s the limit.

The trend as it evolves, shows that as Uber continues to encounter regulatory setbacks, and as limo operators and taxi companies start to come out with their own e-hail apps, the lesson that Uber will provide will be less a revolution in transportation, and more a revolution in how goods are delivered to consumers.

But getting in the local delivery space, if indeed that’s what Uber is considering, is fraught with competitors big (from Amazon to Yelp) and small (Peapod, Fresh Direct) who are already doing a good job. Outsized, over-promising plays in the sphere haven’t fared well, as any former Kozmo.com employee will tell you.

Uber and Hailo have demonstrated that they can get people talking about on-demand services available in the palm of their hands. Now they need to figure out a way to turn the hype into a real business before the established transportation players make them an afterthought.

Watch the interview with Kalanick at the Brainstorm Tech 2013 Conference by Fortune Magazine here.

For the full report on this story, go to www.skift.com.

Related Topics: mobile applications, mobile technology, Travis Kalanick, Uber, vehicle apps

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