Everyone got out uninjured and praised the fast action and thinking. But the motorcoach offers a teachable moment.
MARLTON, N.J. -- NLA leaders issued the following statement Monday afternoon from its executive offices:
"As most of you are aware, the national news media and local media outlets nationwide are extensively reporting and probing the tragic stretch limousine fire Saturday in the San Francisco Bay Area. As your trade association, we are offering these suggestions to you as NLA members to help you handle any inquiries from the media, your clients or members of the public.
"As of this communication, the facts surrounding the cause of this horrific event are still undetermined. It is premature and irresponsible to speculate on any causes absent official word or conclusions from investigating authorities.
"As an industry of transportation professionals, we should speak publicly only based on facts, and not repeat rumors, gossip, opinions or myths. We are concentrating our full attention on this incident and will be researching any and all information that we are able to obtain. We are requesting your support in allowing only factual information to be released to any media sources. We offered our statement to the media and the public Sunday afternoon and are making sure our members are updated and kept aware of any information that can help answer frequently asked questions.
"If you are questioned by members of the media, do not answer questions for which you don’t have answers. You may refer them to us for the latest information about the accident and the NLA’s official role in speaking accurately about the limousine industry.
"Should your business be faced with the need for crisis or urgent industry related communications, the NLA encourages you to contact the NLA executive director’s office (856-596-3344) immediately."
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