Lincoln Strengthens Livery Vehicle Lineup With Addition of MKS Sedan

Posted on February 28, 2013

DEARBORN, Mich. — Lincoln Limousine & Livery Vehicles affirmed its commitment to the limousine industry Thursday by offering more details on the recent addition of the 2013 Lincoln MKS sedan to its livery vehicle fleet program.

Since the MKS Livery sedan officially debuted on Feb. 5 at the opening of the 2013 International LCT Show in Las Vegas, operators have responded favorably to the luxury sedan.

“We listened to market needs to enable the Lincoln MKT Town Car to become a worthy successor to the Town Car Executive L, and now look forward to doing the same with the new MKS Livery sedan,” said Matt VanDyke, director of Lincoln Global, in a press release issued Thursday afternoon. “This new model will continue our long presence in this industry, and Lincoln remains committed to this segment going forward.”

Limousine operators will be able to buy the MKS sedan with the same comprehensive four-year/ 150,000-mile extended warranty, proven reliability, support and incentives that apply to the other vehicles in the Lincoln Livery lineup: MKT Town Car and Navigator L.

Amenities and options
Limousine and livery markets have embraced the MKT Town Car due to its innovative technology, AWD capability, durability, spacious and luxurious second-row package and high luggage capacity. The addition of the MKS Livery sedan complements the MKT Town Car, which remains Lincoln’s primary livery vehicle offering and is in fleet service in markets nationwide.

“In meeting with our livery partners, we recognize that there remains a segment of the market that wants to provide their clients a sedan offering to complement the MKT Town Cars in their fleet,” said Craig Hall, manager of Lincoln’s Limousine/Livery program. “The devotion to the former Town Car Exec L sedan left a sizable client base who wants a Lincoln Livery sedan larger than the MKZ Hybrid. We are responding directly to the wants of our customers with the introduction of the MKS Livery sedan.”

The 2013 MKS Livery sedan will be available in AWD and FWD versions. There are three different types of product packages. Each includes Lincoln’s four-year /150,000-mile extended service plan. The fleet discount incentive for the MKS is $3,000 per vehicle, like that of the MKT Town Car. Lincoln will allow QVM-certified manufacturers to extend the MKS sedan 4-to-6 inches based on Ford engineering recommendations.

The 2013 Lincoln MKS sedan debuted Feb. 5 on the trade show floor of the MGM Grand Hotel in Las Vegas during the International LCT Show.

The 2013 Lincoln MKS sedan debuted Feb. 5 on the trade show floor of the MGM Grand Hotel in Las Vegas during the International LCT Show.

Limo industry support
Owner/operators already have ordered and purchased the MKS. Lincoln cited two major limousine companies in its release as major supporters of the MKS.

“This is the car for the industry. We have been testing MKS in New York and Boston for the past two years, along with a number of other cars, and the MKS is the car,” said Dawson Rutter of Boston-based Commonwealth Worldwide Chauffeured Transportation, one of the largest and most established chauffeured transportation companies in the U.S. Commonwealth also has company-owned operations in New York.

Rich Badalemente of Los Angeles-based Music Express, ranked No. 4 on the 2012 LCT 100 Largest Fleet List, said, “It’s a great addition to the Lincoln Livery lineup and complements the MKT Town Car. It’s a very handsome car that will suit the bill for 80% to 90% of the work. It has tremendous trunk room.” Music Express has company-owned operations in Los Angeles, San Francisco, New York and Washington, D.C.

The MKS sedan has superior rear seat legroom and headroom, large trunk capacity, an AWD option, attractive styling and an extensive warranty — all packaged in the brand the industry has relied on successfully for many years, the release stated.

“With those credentials, along with Lincoln’s proven reliability and durability, the MKS Livery sedan is sure to be a winner,” VanDyke said.

More Information:

Source: Lincoln Limousine & Livery Vehicles


LCT January breaking news article on Lincoln MKS sedan debut

Related Topics: Commonwealth Worldwide Chauffeured Transportation, Dawson Rutter, Ford, Lincoln, Lincoln Limousine & Livery Vehicles, Lincoln MKS, Lincoln MKT, Lincoln Motor Company, Music Express, new vehicles, sedans

Comments ( 5 )
  • Bill

     | about 7 years ago

    The new Caddilac XTS will eat Lincolns lunch. A couple of builders are designing with a long door, stretched 8 inch. Adds about 10K to the price but it is a nice looking sedan.

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