Industry Research

Demand For Hotel Rooms Rises

Posted on June 13, 2012

A few years ago, most hotel operators were wringing their hands over plummeting room demand in the face of the worst recession in a generation.

Now the nation’s hotel operators are enjoying record demand for hotel rooms, according to a new study by STR Global, a hotel research firm in Nashville.

"Forget location, the name of the game is demand, demand, demand — and the U.S. hotel industry experienced plenty of it during 2011," the study said.

The nation’s hotels sold more than 1 billion room nights in 2011, surpassing the previous record set in 2007 by nearly 20 million room nights, according to the study. The average hotel rate last year was $101.71, still below the pre-recession peak of $107.38 reached in 2008, according to the study.

But the revenue collected per available room jumped to $61 in 2011, up 8.2% compared with the previous year. It was the biggest increase since 2005, when revenue rose 8.6%.

Source: Los Angeles Times

Related Topics: business travel, hotels, working with hotels

Comments ( 0 )
More Stories
How will AI affect the future of business travel?
News

5 Ways AI Powers Business Travel

<p>While companies are interacting constantly with artificial intelligence every day, the technology now transcends the office space.</p>

Video

Travel Trends You Should Know Webinar

<p>Lenore D'anzieri of Dav El | BostonCoach discusses up and coming travel trends all luxury transportation companies should be aware of in 2018 and beyond.&nbsp;</p>