Vehicles

Acton Fleet Sales Puts MKT Buyers Through Tech “Teach-In”

Posted on April 11, 2012
Acton Fleet Sales general manager Bill Cunningham demonstrates the 2013 Lincoln MKT Town Car for clients picking up the vehicles on Friday, April 6, 2012 in Acton, Mass.

Acton Fleet Sales general manager Bill Cunningham demonstrates the 2013 Lincoln MKT Town Car for clients picking up the vehicles on Friday, April 6, 2012 in Acton, Mass.

Acton Fleet Sales general manager Bill Cunningham demonstrates the 2013 Lincoln MKT Town Car for clients picking up the vehicles on Friday, April 6, 2012 in Acton, Mass.
Acton Fleet Sales general manager Bill Cunningham demonstrates the 2013 Lincoln MKT Town Car for clients picking up the vehicles on Friday, April 6, 2012 in Acton, Mass.

ACTON, Mass. — In a scene being repeated at Lincoln livery dealerships nationwide, sellers of the 2013 Lincoln MKT Town Car are making sure operators get familiar with all the new gadgets and gizmos aboard the new luxury vehicle.

Bill Cunningham, general manager of Acton Fleet Sales, demonstrated the new luxury crossover vehicle on April 6 for drivers picking up five of them on behalf of Premier Limousine of Berlin, Conn. Owner Steve DiMarco had placed a large order for the MKTs with Acton.

DiMarco bought at least 60 Lincoln Town Car sedans from Acton last year, and is now in the process of gradually flipping them to MKT Town Cars, Cunningham told LCT Magazine.

“This delivery was cool because we had to keep everyone’s attention on what we were explaining,” Cunningham said. “It was like kids in a candy shop. There were just so many new and cool things to look at. It was a lot of fun. It's always a nice feeling when your client knows you’re going above and beyond. Sometimes, it's just a little effort that takes a good experience and turns it into a great one.”

Lincoln features its signature SYNC technology suite on the MKT Town Car and other models made by longtime luxury vehicle manufacturer.

Acton Fleet Sales owner Coleman Hoyt shot some video clips and took a set of photos of Cunningham and sales manager Bob Moody showing the vehicles to Premier employees.

-- Martin Romjue, LCT editor

LCT ACTON MKT PHOTO GALLERY HERE.

Related article here: 5 Cool Features Of the Lincoln MKT Town Car

Related Topics: Acton SoCal Penske Professional Vehicles, Bill Cunningham, Coleman Hoyt, dealerships, Lincoln, Lincoln MKT, vehicle technology, working with a dealer

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