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Cadillac’s Escalade Dilemma

Posted on December 28, 2015
The Escalade, shown here at the recent LCT-NLA Show East in Atlantic City, draws younger affluent buyers but its future is uncertain.

The Escalade, shown here at the recent LCT-NLA Show East in Atlantic City, draws younger affluent buyers but its future is uncertain.

The Escalade, shown here at the recent LCT-NLA Show East in Atlantic City, draws younger affluent buyers but its future is uncertain.
The Escalade, shown here at the recent LCT-NLA Show East in Atlantic City, draws younger affluent buyers but its future is uncertain.

DETROIT—On paper, the hulking  Escalade SUV represents everything that Cadillac wants to leave behind about its brand image “but is the one car that import buyers won’t even bat an eye to buy,” says one company executive.

See Automotive News article.

Related Topics: Cadillac, Cadillac Escalade, General Motors

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