Hyundai Spins Off Genesis Nameplate Into Luxury Division

Posted on November 4, 2015

plans to launch six new models by 2020 under its Genesis nameplate as a stand-alone global luxury brand to better compete with other luxury vehicles, the automaker has announced.

Automotive Fleet article here

Related Topics: Branding, foreign vehicle brands, Hyundai, Hyundai Genesis, new vehicles, OEMs, premium luxury sedans

Comments ( 1 )
  • K

     | about 4 years ago

    Nice, BUT when will they build them in the USA so we can 'BUY AMERICAN'?? Canadian-built is maybe acceptable, but I'd stay away from Mexican-built. Will Genesis finally bring the USA Livery market their extended-length Genesis that's built at home but not imported to US? If they build it (extended length) here in USA, it would compete with Chrysler 300 that by now should be building their own extended 300 again too!!

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