Archived article update: The pricing data has gained accuracy over the decades but certain approaches still stand true.
NEW YORK — Bloomberg News has reported that BMW's ultra-luxury brand Rolls-Royce sold out of its commemorative Year of the Dragon Phantom. The $1.2 million special edition Phantom, which the London-based automaker introduced to lure more buyers in China, included a gold hand-painted dragon on the side of each wheelbase, a dragon embroidered on headrests, and hand-stitched cushions for rear passengers.Rolls-Royce began taking orders for the vehicle in August and sold out within two months, said Hal Serudin, a Singapore-based company spokesman.
"Chinese customers want highly bespoke cars with features such as drink cabinets and embroidery," Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes said.
Source: Bloomberg News
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