Vehicles

New Ad Agency To Position Lincoln For Comeback

Posted on December 20, 2011

NEW YORK -- On deck is a major vehicle portfolio refresh and redesign, a forthcoming brand transformation, and -- here's the big one -- a nascent New York City-based Lincoln-dedicated advertising agency with 45 staffers comprising talent from its WPP shop Team Detroit, plus other people garnered from WPP agencies.

ADAGE.COM NEW LINCOLN AD AGENCY ARTICLE HERE

MEDIAPOST.COM LINCOLN AD AGENCY STAFFING ARTICLE HERE.

Related Topics: advertising, Branding, Lincoln, Lincoln MKT, marketing/promotions

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