Vehicles

Lincoln Plans A Brand Makeover

Posted on December 20, 2011

Lincoln has lost its way. The storied brand and iconic name has been trying to find a defined spot in the marketplace for the better part of a decade.

Livery cabs, rental fleets, and geriatrics have been their main business for many years. But with those markets declining because of aging products and customers, Lincoln has been searching for a way to differentiate itself amongst the crowd.

Article: Lincoln Has A Plan To Recapture The Luxury Sector

Source: BusinessInsider.com

Related Topics: Branding, Lincoln, Lincoln MKT, marketing/promotions

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