Vehicles

Lincoln Seeks New Competitive Profile

Posted on December 7, 2011
Lincoln designer Max Wolff, pictured here Nov. 17 at the Los Angeles Auto Show, says he wants to make Lincoln look distinct from all other luxury vehicle brands. Photo by Michael Campos/LCT

Lincoln designer Max Wolff, pictured here Nov. 17 at the Los Angeles Auto Show, says he wants to make Lincoln look distinct from all other luxury vehicle brands. Photo by Michael Campos/LCT

Lincoln designer Max Wolff, pictured here Nov. 17 at the Los Angeles Auto Show, says he wants to make Lincoln look distinct from all other luxury vehicle brands. Photo by Michael Campos/LCT
Lincoln designer Max Wolff, pictured here Nov. 17 at the Los Angeles Auto Show, says he wants to make Lincoln look distinct from all other luxury vehicle brands. Photo by Michael Campos/LCT

DEARBORN, Mich. — Every successful luxury car needs an identity for which consumers will pay a premium. Mercedes has its classic looks. Lexus epitomizes creature comforts. For BMW, performance is important.

The Lincoln division of the Ford Motor Company? If nothing particular comes to mind, you are not alone.

LINCOLN BRAND ARTICLE HERE.

Source: New York Times

Related Topics: Branding, Lincoln, Lincoln MKT, new vehicles

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