Vehicles

Porsche Plans Performance Driving Centers In U.S.

Posted on November 28, 2011
Rendering of overhead view of Porsche Experience Center in Carson, Calif.

Rendering of overhead view of Porsche Experience Center in Carson, Calif.

Rendering of overhead view of Porsche Experience Center in Carson, Calif.
Rendering of overhead view of Porsche Experience Center in Carson, Calif.
Rendering of Porsche Experience Center in Carson, Calif.
Rendering of Porsche Experience Center in Carson, Calif.

The Porsche Experience Center will also offer a Porsche Human Performance Center with a sports-science laboratory to maximize personal fitness, wellness and athletic performance.

Advertising Age magazine said this is one way Porsche’s marketers are matching up with BMW, a competitor whose U.S. factory in Spartanburg, S.C. sits near a BMW Performance Driving School. In another PR/marketing move, Porsche recently partnered with Delta Airlines to offer chauffeured service to Delta’s “High Value Customers.”

The West Coast Center will be built at the intersection of two major L.A. arteries, the 405 and 110 freeways, just minutes from Los Angeles International Airport. Once fully operational, the facility will employ approximately 70 full- and part-time staff members. Groundbreaking is scheduled for spring 2012.

The Los Angeles area is Porsche’s largest U.S. market, followed by New York, Miami/Fort Lauderdale, San Francisco and Chicago.

A long-wheelbase Porsche Panamera luxury sedan is also expected to arrive in early 2012.

SOURCES: Porsche Cars North America, Advertising Age, Los Angeles Times, New York Times

Related Topics: driver training, Porsche, Porsche Panamera

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