Presenters Ken Carter, Derek Maxwell, and Rick Versace Jr. will explain how technology can streamline operations.
RED BANK, N.J. — The iPhone 4s has broken the single-day sales record by topping over 1 million orders last Friday, Oct. 8. The smartphone won’t even be available until this Friday, Oct. 14. The previous sales record was 600,000 in a day, held by the iPhone 4. That’s a whole lot of people with iPhones in their hands. Are your present or future clients among them?
Bill Atkins of New Jersey’s Red Bank Limo certainly believes so, and he’s creating the Red Bank Limo iPhone app to capitalize on those numbers. When the number of iPhones made rises, there follows an increase in the number of app users.
“The genesis [of the app] was to make it easier for my travelers,” Atkins said. “The app will have a button for online reservation, a button to call us direct, and a button for Express Pick-up, which clients use when they arrive at the airport to coordinate pickup details with their chauffeur.”
By making it more convenient for clients to book a reservation through its app, Red Bank Limo increases the strength of its brand and can become a client’s limo company of choice. The app is like a satellite “office” in the client’s pocket, and by virtue of being the only limo company in the region with an app, Red Bank becomes the only limo company in the client’s mind. It’s much easier to reserve a vehicle by pushing a button than it is to type in a company’s website and search for the contact information or online reservation form.
“As I listen to my customers, they are telling me that logging onto a website just isn’t’ quick enough anymore,” Atkins said. “Although we offer real-time online reservations through LimoAnywhere, navigating a site is just another layer of stuff for our clients to do, and they’re busy people.”
Atkins wants the app to be a reservation generating tool, as opposed to his website which gives clients a broader background and more details about the company.
The app will be designed with a simple three-button menu:
Atkins aims to have the app available by Dec. 1. He’s focusing on the iPhone for now, but will eventually add an Android app. He believes BlackBerry phones will end up going by the wayside, and with good reason, as disruptions of BlackBerry service have spread across Europe, the Middle East, Africa, India, and most recently, North America.
Red Bank Limo was a 2010 Operator of the Year and has been awarded the Lancer Insurance National Safety Excellence Award for 6 consecutive years.
APP ROUND-UP COMING IN THE NOVEMBER ISSUE OF LCT MAGAZINE!
— Michael Campos, LCT assistant editor
An integration between GRiDD Technologies' GNet and Limo Anywhere's DANet expands the reach and pool of luxury fleet vehicles.
FEB. LCT: Attendees are guaranteed to find all the latest vehicles, products, industry services, and related good deals all on one vibrant, pulsing show floor.
Arizona citizens are fighting back against autonomous vehicles by pelting them with rocks and slashing tires.
JAN. LCT Editor's Edge: As with customers, you have to meet people where they are at and figure out what really works.
Millennials and their use of social media spur the rise in transparent user-generated platforms.
With many operators calling for a “super-network” of real-time reservations, the founder of GNet updates the progress.
NOV. LCT: Product review - two leading systems provide a constant stream of information that can help operators wring out efficiencies.
The event is dedicated to providing strategies and new mobility solutions to fleets.
With the advent of TNCs like Uber and Lyft, customers increasingly expect on-demand transportation.
The approval announced Oct. 30 allows Waymo's driverless vehicles to cruise through California at speeds up to 65 mph.
The number of self-driving cars is set to climb now that the U.S. DOT has updated guidelines, easing federal oversight.
Limo Marketing Solutions specializes in web design and development, video production, SEO, social media, and PR.
The company has launched the new product along with a redesigned Driver Anywhere mobile application.
OCT. LCT: LCT Show speaker Andrea Racanelli talked to operators about the best ways to make time for good digital marketing.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
Click on any state to see the latest industry news and events in that region.