What separates a client from a brand loyalist?
RED BANK, N.J. — The iPhone 4s has broken the single-day sales record by topping over 1 million orders last Friday, Oct. 8. The smartphone won’t even be available until this Friday, Oct. 14. The previous sales record was 600,000 in a day, held by the iPhone 4. That’s a whole lot of people with iPhones in their hands. Are your present or future clients among them?
Bill Atkins of New Jersey’s Red Bank Limo certainly believes so, and he’s creating the Red Bank Limo iPhone app to capitalize on those numbers. When the number of iPhones made rises, there follows an increase in the number of app users.
“The genesis [of the app] was to make it easier for my travelers,” Atkins said. “The app will have a button for online reservation, a button to call us direct, and a button for Express Pick-up, which clients use when they arrive at the airport to coordinate pickup details with their chauffeur.”
By making it more convenient for clients to book a reservation through its app, Red Bank Limo increases the strength of its brand and can become a client’s limo company of choice. The app is like a satellite “office” in the client’s pocket, and by virtue of being the only limo company in the region with an app, Red Bank becomes the only limo company in the client’s mind. It’s much easier to reserve a vehicle by pushing a button than it is to type in a company’s website and search for the contact information or online reservation form.
“As I listen to my customers, they are telling me that logging onto a website just isn’t’ quick enough anymore,” Atkins said. “Although we offer real-time online reservations through LimoAnywhere, navigating a site is just another layer of stuff for our clients to do, and they’re busy people.”
Atkins wants the app to be a reservation generating tool, as opposed to his website which gives clients a broader background and more details about the company.
The app will be designed with a simple three-button menu:
Atkins aims to have the app available by Dec. 1. He’s focusing on the iPhone for now, but will eventually add an Android app. He believes BlackBerry phones will end up going by the wayside, and with good reason, as disruptions of BlackBerry service have spread across Europe, the Middle East, Africa, India, and most recently, North America.
Red Bank Limo was a 2010 Operator of the Year and has been awarded the Lancer Insurance National Safety Excellence Award for 6 consecutive years.
APP ROUND-UP COMING IN THE NOVEMBER ISSUE OF LCT MAGAZINE!
— Michael Campos, LCT assistant editor
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