Operations

California Operator Gets Exclusive Deal With Wine Region Hotel

Posted on September 5, 2011
Santa Barbara, Calif.-based Serenity Limousines and Sedan Service gets a lobby desk as part of an exclusive transportation arrangement with the Santa Ynez Valley Marriott.

Santa Barbara, Calif.-based Serenity Limousines and Sedan Service gets a lobby desk as part of an exclusive transportation arrangement with the Santa Ynez Valley Marriott.

Santa Barbara, Calif.-based Serenity Limousines and Sedan Service gets a lobby desk as part of an exclusive transportation arrangement with the Santa Ynez Valley Marriott.
Santa Barbara, Calif.-based Serenity Limousines and Sedan Service gets a lobby desk as part of an exclusive transportation arrangement with the Santa Ynez Valley Marriott.

BUELLTON, Calif. — Serenity Limousines and the Santa Ynez Valley Marriott recently made an exclusive arrangement that allows the operation to staff a transportation desk inside the hotel lobby.

Serenity Limousines, owned by Chris Hecker of Hecker Transportation, will provide all types of chauffeured transportation services for guests staying at the 149-room hotel, the largest in the valley. Just three miles west of the Danish town of Solvang, the Marriott is centered in the world-renowned Santa Ynez Valley wine region and stands along U.S. 101 about 30 miles northwest of Santa Barbara. The valley region has 80 vineyards and wineries, a casino, cycling races, horseback riding, and championship golf courses.

The hotel averages about 4,000 guests per month. Hecker estimates the contract will generate about 25-55 chauffeured runs per week, depending on seasonal trends.

“We’ll provide wine tours, corporate event service, airport transfers, dinner trips, special events and many other services,” Hecker said in a press release. “The guests of the Marriott will find staff of Serenity Limousines inside the lobby of the hotel at a temporary location until an on-site office is built at the front of the hotel, which will be the permanent office location for Serenity Limousines.”

In addition to limousine service and corporate transportation, Serenity provides messenger service, shipping, restaurant reservations, secretarial services, shopping information, theater service and travel arrangements, among others, Hecker said.

Serenity Limousines also offers a full-service concierge. To view all of the services it offers, visit www.serenitylimo.com and click on “Concierge.”

The 149-room Santa Ynez Valley Marriott lies in the heart of region with 80 vineyards and wineries, drawing guests from around the world.
The 149-room Santa Ynez Valley Marriott lies in the heart of region with 80 vineyards and wineries, drawing guests from around the world.

The SYV Marriott also has more than 12,000 square feet of flexible meeting and conference space, the most in the valley. It has private dining areas available for intimate settings and the Turf Club Ballroom with more than 4,000 square feet of space, which is divisible into three smaller rooms. It also has an outdoor garden pavilion, with a scenic backdrop for outdoor events. The SYV Marriott is the first “certified green” hotel in Santa Barbara County.

Based in Santa Barbara, Hecker Transportation LLC, which does business as Serenity Limousines & Sedan Service, is a global luxury limousine and executive transportation company. It has designed a carbon-reduction strategy aimed at achieving greenhouse gas emissions reductions from its fleet through fuel efficiency and the transition to new technologies. As a Gold Member of Green Ride Global, a firm that creates and implements environmental sustainability programs for the ground transportation industry, Hecker Transportation is committed to evolving operations toward environmental sustainability.

Sources: Hecker Transportation; Martin Romjue, LCT

Related Topics: California operators, customer service, partnership contracts, wine tours, working with hotels

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