Vehicles

Tesla Eats Into German OEMs’ High-Margin Sellers

Posted on August 24, 2015

According to Professor Ferdinand Dudenhoeffer, director of the Center for Automotive Research (CAR) at the University of Duisburg-Essen, not only have the big three Germans wasted money on the blind-alley of plug-in hybrids, they are losing sales in the most profitable end of the luxury market to Tesla. According to Dudenhoeffer, plug-in hybrids are not proving popular with buyers and are seen as not very environmentally friendly because most plug-in hybrid drivers will use internal combustion engine power for most the time.

In a report called “Tesla asserts itself in the luxury class,” Dudenhoeffer said even in markets like Germany and Switzerland where there are no subsidies for electric vehicles, the Tesla Model S is grabbing sales from the likes of the Mercedes S class.

Full story at www.forbes.com.

Related Topics: Plug-In Vehicles, premium luxury sedans, Tesla, Tesla Model S, vehicle sales

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