Operations

How To Market Effectively In An Age of Saturation

Posted on July 31, 2015

“Content marketing” is a phrase that gets thrown around a lot in the business world these days. The idea is deceptively simple: You use your voice of authority in your industry in order to serve up useful, relevant content that provides some value and insight and keeps customers engaged with your brand. Write a few good blog posts, and the engaged customer we all dream about will loyally patronize your business and evangelize to his or her social network, right?

Full story at www.entrepreneur.com.

Related Topics: innovative marketing, social media marketing, staying competitive, web marketing

Comments ( 1 )
  • anthony

     | about 3 years ago

    The first step is to look at your companies yelp reviews.... if you see a few negative ratings, you dont need to raise your voice. Customers are aware of your business model.

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