Technology

Ghost Story: Uber Cars Spooking Out The Screen?

Posted on July 28, 2015

Alex Rosenblat and Luke Stark, researchers studying Uber’s user interaction, discovered that the map Uber shows passengers of its available local drivers isn’t very accurate and may be intentionally misleading.

Gizmodo.com blog post and video here

Wired.com article here

Related Topics: apps, mobile technology, on-demand service, TNCs, Uber, UberX

Comments ( 1 )
  • John Harris

     | about 5 years ago

    We had some ghost cars in the neighborhood last Sunday morning. Our home is in the country, with only three other houses on the road (can't call it a street). On the Uber app it showed one sitting right outside my driveway. Then it moved about a half mile away, then came back in front of the driveway traveling through ranchland with no roads. After logging on we were able to identify the driver and I went looking for the white Prius - never found him in the neighborhood. They are also showing up in the cellphone lot at the Austin airport, but they aren't there either. Uber is the most unethical company I have ever seen in this industry and that is saying a lot.

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