Industry Research

Are You Familiar With Generation AAA?

Posted on June 19, 2015
A new demographic is slowly coming into focus — Generation AAA.

Generation AAA, a name coined by Agility Research, stands for aspirational, affluent and ambitious, comprised of Asian consumers ages 18-35.

The buzzwords that define them: Investors in experience; hyper-connected; customizers.

Edelman.com article here

Luxury study trends here

Related Topics: Asian operators, building your clientele, client markets, Global operators, industry trends, international business, luxury market trends, Millennials, tourism, VIP service, wealthy clients

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