Why Volkswagen's Luxury Sedan Flopped

Posted on January 26, 2015
When you pay $70,000 for a car, you expect certain things. Leather. Fancy technology. A smooth and quiet ride. The Volkswagen Phaeton had it all. Running a W12 engine—essentially two V6 engines meshed together—it was the first VW to feature radar adaptive cruise control and adaptive air suspension. It was a technological marvel. And when it was introduced to US consumers, it bombed. article here

Related Topics: client markets, luxury market trends, OEMs, premium luxury sedans, Volkswagen

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