GM Outlines Bold New Agenda for Cadillac

Posted on December 29, 2014

It was one of the more surprising trends of 2014: After a big year in 2013 -- and in a market where luxury sales have continued to be strong -- General Motors' (NYSE: GM  ) Cadillac brand had a very tough year.

Cadillac is undergoing a huge overhaul. GM's plan is to boost Cadillac's quality and reputation up to the levels enjoyed by Mercedes-Benz, BMW, and Audi -- and to boost its profit margins as well.

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Related Topics: Cadillac, Cadillac CT6, Cadillac Escalade, Cadillac XTS, General Motors, new vehicles, premium luxury sedans

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