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ABOUT PHOTO: Krystal's new VP Robb Bennett (L) succeeds John Beck who has been with the manufacturer for a quarter century. (Note: separate photos blended into one image).
SUMMARY: Robb Bennett joined Krystal Enterprises on March 1 as its new vice president. Longtime vice president John Beck transitions to company consultant on May 1.
BREA, Calif. — KRYSTAL ENTERPRISES INC. recently hired Robb Bennett as its second-in-charge, succeeding company executive John Beck who has been with Krystal for the last 25 years.
Bennett, a former sales manager for AutoNation who joined Krystal on March 1, reports to Krystal founder and CEO Ed Grech.
Beck’s voluntary departure on May 1 is by no means a final good-bye, since the industry veteran will remain on board as a consultant to Krystal to work with key clients and help move the company forward.
“I’ll still be talking to them and be in the office weekly to make sure I can do anything to help out Ed and Krystal with its large client base,” Beck told LCT Magazine.
Beck has become a fixture in the limousine industry and a steady sales presence at the annual International LCT Shows. As vice president, Beck has overseen the marketing, sales, production, parts, purchasing and service aspects of the world’s largest limousine manufacturer.
Beck joined Krystal in 1986 as a sales manager, four years after Grech founded the company in Orange County, Calif. He quickly moved up to vice president, overseeing the company’s interactions with dealers and its sales team. Beck said he will continue working with the sales teams at the ILCT Shows.
The new arrangement will allow Beck more time for managing his real estate investments in the San Diego region, traveling, and visiting with family at his second home in Arizona. “I’ll have more time to spend on the things that I want to do,” he said. “I’ve never done anything like this, and I’m not sure what it will feel like, but it’s a good thing.
“This is good for me, keeps me connected to the company, and helps Ed.”
Bennett, 42, told LCT he will oversee all day-to-day aspects of the company. He worked for the last seven years as a general sales manager for AutoNation’s Mercedes-Benz and BMW dealerships throughout Southern California.
Bennett, a married father of three children, said he and Grech met through their wives, who in turn met at the school where each couple enrolls their children. The two vehicle executives discovered they share a lot in common and kept up a conversation for several months about working together.
Bennett, who grew up in Thousand Oaks, Calif., and lives in Aliso Viejo, said he’s thrilled to be joining Krystal at a time when the company is making a fresh start and ramping up its production of mini-buses, Sprinter vans, green vehicles, and eventually, Lincoln MKT stretch limousines.
“Krystal builds a great bus under a great name,” Bennett said. “We are building [up] a new company. Krystal has made a name on product quality and safety. The sky is the limit.”
— Martin Romjue, LCT editor
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