What separates a client from a brand loyalist?
A new web site at Chariots For Hire provides more information, engaging social media tools, excursion blogs, and a detailed vehicle gallery.
MCLEAN, VA — CHARIOTS FOR HIRE, a nationally ranked provider of limousine, limo bus and motorcoach services, has launched its online storefront, http://chariotsforhire.com, with a freshly branded, informational website.
The site offers business travelers, tour groups, travel agents and individuals:
• Easy-to-navigate trip information and answers to numerous Frequently Asked Questions.
• Easy-to-access current pricing versus industry standard quote forms.
• A thorough gallery of more 60 vehicles featuring detailed amenities lists.
• Maps to local wine region and Washington, D.C. tours and many helpful links.
• Access to a Twitter feed and Facebook presence supported by optional email reminders.
New types of content
Millions of users visit WWW.CHARIOTSFORHIRE.COM to plan trips, book vehicles, or compare pricing. In 2009 the company chauffeured the highest number of wine lovers to numerous popular Virginia wineries. The popularity of their excursions inspired the creation of dynamic sub pages directing guests to winery websites, helpful maps and linkable pricing pages rather than static lists, rate sheets or quote submission forms.
In addition to offering guests a resourceful guide to trip planning, Chariots is introducing its trademark armor-clad Spartan as an engaging, charismatic Twitter advisor via @TheCharioteerDC.
“Social media offers us one more opportunity to share an exciting look at all that the area has to offer,” said President Courtney West, in a statement. “We know the online marketplace is crowded with deals and specials, so we wanted to distinguish Chariots as a very professional brand that happens to have a great personality.”
An emblematic design
The site’s homepage welcomes guests with an uncluttered design and features content centered on Chariots’ mission to deliver memorable experiences of the Washington, D.C. area. “With guests and travelers expecting more information in order to guide their choices, we wanted to introduce the city to a site that excites them about living in or traveling to Washington,” said co-founder Michael Fortkort. “Web sites are only as good as the content they share. We knew it was time for a comprehensive transformation of the online window that effectively showcases our services.”
As its fleet and popularity expands, Chariots For Hire is always looking for new ways to communicate with a customer base that spans all ages, the entire District, northern Virginia, southern Maryland and a nationwide network of affiliates and clients.
Designing a site for those interested in exploring the city or planning a night out demanded a simple but intuitive design that would also thread into their current booking system. The development of the site began with a careful review of user expectations and staff direction, culminating in site customization that meets all customer needs.
With a subscriber list in the tens of thousands, Chariots optional monthly emails will continue to provide customers with information on sports and concert schedules and creative seasonal trips.
“All of these innovative elements embrace the fun and excitement of trip and excursion planning,” West said. “From planning to the final drive home, Chariots is always continuing to look for more ways to make booking a limousine or party bus easy, fun and memorable.”
ABOUT CHARIOTS: Owned and managed by a group of six friends from Northern Virginia, Chariots For Hire has grown to become the second largest fleet in the Washington, D.C. area and a nationally ranked provider of executive transportation, local excursions and travel. The company was created in 2001 with the belief that the area’s growth and potential as an international destination required a transportation service that understood the expectations of guests and residents of our nation’s capital.
Source: CHARIOTS FOR HIRE
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