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Ford Motor Co. Shifts Managers In Limo/Livery Program

LCT Staff
Posted on September 1, 2010

Brad Roney heads up limo/livery business as of today. Jeff Nichols stays as Ford global fleet manager.

DEARBORN, Mich. — The North American Fleet, Lease and Remarketing Operations (NAFLRO) division of Ford Motor Co. has made a few organizational changes affecting its limousine/livery fleet program, starting Sept. 1.

Brad Roney will assume responsibility for the limo-livery business, which had been directly managed by Jeff Nichols since 2008. Nichols will retain his responsibility within NAFLRO as Ford’s global fleet manager. He will work on expanding Ford’s capabilities in commercial fleet worldwide.

The changes were outlined in a memo dated Aug. 31 from NAFLRO director Kevin Koswick that was sent Wednesday morning to Ford dealers, major limousine manufacturers, and the industry media.

Roney is the commercial vehicle pool account manager and reports to Len Deluca, director of commercial vehicles. Roney has significant dealer contact experience from various sales and service positions in the Boston area. He also has held several key positions in the general office, including Focus marketing manager and FLM contest and incentives coordinator. Koswick stated that Roney’s combination of field, marketing, and NAFLRO experience “will help strengthen our limo-livery business.”

To strengthen Ford’s commitment to the chauffeured transportation industry, the NAFLRO general marketing team and the commercial business managers in the field will now provide additional support to the limousine/livery industry, the memo states.

• Gerry Koss, fleet marketing manager, will provide limousine/livery marketing and product launch support. The commercial business managers will provide QVM and dealer sales support.

• Kim Johnston will remain on the limousine/livery team and work directly with Roney and Koss to provide key marketing, sales, and dealer support.

Koswick stated in the memo that the changes are designed to “leverage our core internal functional expertise while strengthening our commitment to the limo-livery business and global fleet.”

Ford Motor Co. plans to announce more details about the changes and future vehicle products in coming months.

Source: Ford Motor Co.

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