ZoomSafer Releases Enhanced Technology to Deter Distracted Driving

LCT Staff
Posted on August 25, 2010

Multi-trigger software integrates MRM Telematics, Bluetooth and Phone-GPS to automatically activate a safe drive mode on fleet drivers’ smartphones.

RESTON, VA — ZOOMSAFER, a provider of corporate policy software to prevent distracted driving, last week released a major upgrade to its FleetSafer enterprise software platform.

The latest version of FleetSafer is a safe driving software that integrates seamlessly with Mobile Resource Management (MRM) telematics solutions, in-vehicle Bluetooth (OEM-installed or after-market accessory) and/or phone-based GPS services to automatically activate/deactivate “safe drive mode” on users’ smartphones whenever they start/stop driving.

“Corporations such as B&G Equipment & Supply, Girard Environmental and GENSCO are beginning to recognize the growing risks associated with employee use of mobile phones while driving,” said Matt Howard, CEO and co-founder of ZOOMSAFER. “To minimize risk and liability, corporations with traditional fleets or mobile workers require FleetSafer’s flexible policy management solution that can be easily implemented across a variety of vehicular and employee scenarios.

“Monitoring driver behavior to identify and re-train high risk drivers is a significant trend among corporate fleet managers in America today,” said Clem Driscoll, CEO of C.J. Driscoll and Associates, a leading research and consulting firm focused on vehicular telematics. “We see the ability to control driver use of potentially distracting mobile phone features, such as texting, as a logical extension of this trend.”

FleetSafer is a simple way for employers to enforce corporate safe driving policies and encourage employees to use their cell phones in a safe, legal and responsible manner. With the latest version of FleetSafer, corporations can now:

• Support multiple, real world, fleet and non-fleet usage scenarios.

• Leverage existing/planned investments in MRM telematics solutions.

• Proactively monitor and manage employee cell phone use in company or personally owned vehicles.

• Configure, deploy, manage and analyze policies in a single administrative portal.

“Mobile phones create potentially costly and protracted risks for employers, including driving-related lawsuits, insurance claims, and related PR nightmares,” said Nancy Flynn, founder and executive director of The ePolicy Institute and a leading expert on electronic policy and compliance management. “Best practices call for the implementation of cell phone policy governing talking and texting while driving, supported by employee education, and enforced by technology tools.”


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