New Jersey Operator Adding iPads To Chauffeured Service

LCT Staff
Posted on August 18, 2010

ABOUT PHOTO: New Jersey operator Bill Atkins offers an iPad to clients. Does that mean operators still need the magazines in the seat pocket?

SUMMARY: Why bother with all that paper? LCT Operator Of The Year Bill Atkins wants to get clients engaged and entertained online, both with iPads and clients’ laptops.

RED BANK, N.J. — The popularity of the iPad and WiFi is proving itself in ways beneficial to keep chauffeured clients on the road and loyal to limo service.

Operator Bill Atkins, owner of RED BANK LIMO in Red Bank, N.J., has made one of the electronic notepad reader/viewers available in one of his sedans and plans to put one in each of his six vehicles by the end of the month.

Instead of offering an iPad with the standard AT&T Wireless service, Red Bank will offer the Verizon Wireless MiFi cards. This will allow travelers to use both an iPad and their personal laptop, since each vehicle will be a WiFi “hotspot.”

“Instead of wasting time while going to meetings, our clients can do e-mail and do anything they need to do the Internet,” Atkins said.

With the Apple iPad, clients can read electronic newspapers and magazines, handle e-mail and surf the Internet, and/or watch favorite movies and TV episodes through NetFlix. Best of all, no onboard DVD players are needed.

“The cool thing about having it is that people are intrigued in general about the iPad, to have streaming movies and shows and watch whatever they want,” Atkins said. “We ask ourselves what can we do differently than what the bigger guys do? It will be a talking point for travelers who will talk to other travelers like themselves.”

Red Bank builds on a concept explored by Toronto operator Craig McCutcheon, who is adding KINDLE E-READERS to the Rosedale Livery green vehicle fleet.

RED BANK LIMO, which operates six sedans and SUVs, specializes in airport transportation in the Newark and New York City areas. The company is a 2010 LCT Operator Of The Year winner in the 1-10 vehicle category.

Source: Martin Romjue, LCT Magazine

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