Operations

TravelCenters of America Reward Bus Driver Loyalty

LCT Staff
Posted on August 4, 2010

The new UltraOne Coach Rewards card allows professional coach drivers to earn and redeem points at more than 230 TA and Petro Stopping Centers-branded sites.

WESTLAKE, Ohio — TRAVELCENTERS OF AMERICA, LLC (TA), a travel center business in 41 states and Canada operating under the TravelCenters of America and Petro brands, has launched its new UltraOne Coach Rewards card for professional motorcoach drivers.

The UltraOne rewards card allows motorcoach professionals to earn and redeem points at more than 230 TA and Petro Stopping Centers branded sites for maximum ability to earn benefits.

UltraOne Coach was designed to trump all other driver reward programs by offering the most comprehensive and valuable member benefits. UltraOne provides drivers with:

• Non-expiring points for all members

• Year-end savings points bonus

• Free meals, beverages and preventive maintenance (PMs)

• Enhanced birthday benefits

“We designed UltraOne around very frank and open discussions with our customers,” said Tom O’Brien, President and CEO of TravelCenters of America. “They had a significant imprint on the design, and as a result, UltraOne provides drivers with more ways to earn, save, and be rewarded for their loyalty to both of our premier full service brands. Although exciting in its own right, UltraOne is also a symbol of the advantages of a full-service travel center. Come to Petro and to TA, sign up for UltraOne, notice the many other driver-focused improvements in our showers, service and sites.”

TA and Petro offer customers diesel and gasoline fueling services, full and quick-service restaurants, heavy truck maintenance services, 24-hour convenience stores, Wi-Fi and other services — all within large, high traffic facilities.

Source: TravelCenters of America

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