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Many cars have leather seats and iPod jacks. Now price brands want to reel you in with brake pads at no cost.
FROM THE WALL STREET JOURNAL — The hottest new luxury car feature for 2011 isn't a sound system or another 50 horses under the hood. It's something you'll appreciate best when you're not driving: "no-cost" maintenance.
General Motors Co.'s Cadillac, Ford Motor Co.'s Lincoln and Tata Motors's Jaguar have declared in announcements during the past few weeks that they'll offer no-cost maintenance to customers who lease or buy new cars. Lincoln says its offer ends Sept. 7. Cadillac and Jaguar say their no-cost maintenance plans start with 2011 models, which start arriving later this summer.
These brands are jumping on the no-hassle maintenance bandwagon that BMW AG has been riding for more than a decade, and Volvo Cars began promoting last year. There's fine print to be considered — more on that in a minute. But the flurry of no-cost maintenance deals reveals something about the state of the luxury car business.
Source: Wall Street Journal
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