Operations

Motorcoach Council Elects New Board To Promote Benefits of Buses

LCT Staff
Posted on April 7, 2010

DENVER — The MOTORCOACH COUNCIL, an industry-wide organization established to promote public awareness of the benefits of motorcoach transportation throughout North America, elected its new board of directors during a meeting in Denver March 31-April 1.

The board ushers in goals that align the Council with its strategic marketing plan.

Directors elected to serve two-year terms are: Brian Annett, Annett Bus Lines (chairman); Jack Wigley, All Aboard America (vice chair); Ron Bast, Riteway Bus Service, Inc.; Scott Merriman, Scenic America Tours, Inc.; and James Mills of Gaylord Transportation & Tours.

Directors elected to serve one-year terms include: Gladys Gillis, Starline Transportation (secretary/treasurer), and Sandy Allen of Royal Coach Tours.

Peter Pantuso, president of the American Bus Association; and Victor Parra, president of the United Motorcoach Association, will continue to serve the board as representatives of the industry’s national associations. Former chairman, Todd Holland of Ramblin Express, and Steve Klika of the International Motorcoach Group (IMG), will serve as non-voting ex-officio members of the board.

"I am honored and excited to chair the Motorcoach Council board,” Brian Annett said. “The groundwork has been laid by the founding partners, the prior board and our former chairman, Todd Holland. Holland's dedication to this campaign has been unwavering and he helped the Council get where it is today, and we are indebted to Todd’s dedication to the industry.”

Heather Horton, who will now serve as executive director of the Motorcoach Council, will help develop and implement the new programs and policies set forth by the board, while actively providing outreach to the industry and to the general public. Pamela Wolff, principal of Pittsburgh-based, Connections, is retained to procure strategic partnerships and alliances that are in line with the Council’s goals, objectives, strategies, and tactics.

“We plan to reach beyond our core industry partners to forge long-term alliances with additional strategic partners such as a major travel industry and consumer-branded products, as we build consumer awareness and shift public awareness toward motorcoach travel,” Annett said. “Grant money and federal funding is also being pursued.”

Source: Motorcoach Council

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