Operations

"Get Motorcoachified" Bus Wraps Hit the Road

LCT Staff
Posted on September 30, 2009

DENVER — Motorcoach companies across North America have a bold new bus wrap to consider as they solidify marketing plans and budget this year.

The campaign poses several questions for operators: How will they stand out? How can they rise above the din of competing advertising messages vying for attention on the roads they travel each day?

For $45, the estimated cost of one bumper wrap, a motorcoach operator can now join the Motorcoach Council’s public awareness campaign, and do their share to promote the motorcoach industry overall, change the perception of motorcoach travel, and increase ridership.

Operators can buy a full-coach wrap, rear or side wrap, or bumper decal and may choose the decal color and messaging that resonates best with their particular demographic/region.

The “Get Motorcoachified” campaign gives motorcoach companies an opportunity to speak as one unified voice to cooperatively market directly to “untapped” potential riders and educate them about their services using coordinated advertising messages on the sides of 40,000+ vehicles — their rolling billboards.

The “Get Motorcoachified” campaign’s vibrant color palette, iconic graphics and catchy slogans were designed to amuse, educate, and intrigue while building consumer familiarity with the term “motorcoach,” as they make an impact on the road.

Heather Horton, spokesperson for the Motorcoach Council, said, “Motorcoach travel reduces our nation’s dependency on foreign oil, generates new employment opportunities and stimulates the economy.”

To learn more about the benefits of motorcoach travel and related statistics, CLICK HERE.

Source: American Bus Association

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