LCT EAST Adds Marketing and Sales Experts As Speakers

TORRANCE, Calif. — The LCT Eastern Conference will be offering a complementary mix of new and returning speakers for the two-day trade show event Oct. 7-8 at the Mohegan Sun Casino & Resort in Uncasville, Conn.

New on the list are sales expert Ron Zigmont and marketing guru Dave Goldenberg in two highly anticipated seminar sessions.

Ron Zigmont is president and partner of Performance Training Associates. He will present Selling to Major Accounts: A Strategic Approach Learn how to develop a strategic selling plan that will save you time, money, and hassles to identify the right account, communicate why your offer matters to them, determine what it takes to assure their long-term relationship, and move them along the pipeline quickly.

Dave Goldenberg is the founder and president of the Dave and Eddy Show who will present alongside LCT Magazine Publisher Sara Eastwood-McLean, Case for Advertising in a Recession: Do Not Cut Here! Inexpensive Ways to Attract New Customers. Operators will learn why it is crucial to advertise like crazy in dire times. Come to this workshop to find out why some of the best in the business hold to this mantra and how you can make it work for your company — without losing your shirt.

For information on the speakers, CLICK HERE.

Register by Sept. 14 and SAVE on your full conference pass. For more information about LCT East, please visit the LCT East website or call LCT at (800) 576-8788.

Source: LCT Events