Industry Research

ECOLIMO Joins Forces with Avalon Transportation

LCT Staff
Posted on February 25, 2009

LOS ANGELES — ECOLIMO has formed an alliance with Avalon Transportation, and now serves as the “dedicated green division” under the ECOLIMO brand.

ECOLIMO founder Y Fray also has become Avalon’s director of sustainability, and reports to longtime business colleague Jeffrey Brush, president of Avalon Transportation. Avalon is a Los Angeles-based company with a diverse chauffeured fleet and satellite offices in New York, San Francisco, Boston, Connecticut, and New Jersey.

ECOLIMO has been getting a steady flow of business, but the management pressures have been increasing and Fray was exhausted. “I could no longer handle ECOLIMO myself,” Fray said. “I needed HR, fleet management, and accounts receivable. I didn’t want to be called anymore in the middle of the night. I needed help — I couldn’t do it alone.”

Before making the deal with Avalon, Fray received offers from other operators, but turned them down. “I didn’t want to lose the ECOLIMO name,” she said. The alliance deal involved bringing over its 10 fleet vehicles and nearly all of the chauffeurs. The business relationship has brought more business to ECOLIMO through Avalon customers interested in green vehicle options, and has also referred more business to Avalon as ECOLIMO customers request additional vehicles and group transportation.

ECOLIMO also will supply hybrids and alternative fleet vehicles to customers through Avalon’s New York office, providing service in Manhattan, New Jersey, and Connecticut, Fray said, and is looking at opening an office in Las Vegas. Fray is still waiting on having a hearing with Las Vegas city officials to gain permission for providing transportation within the city.

“We’re the true green division,” for Avalon Transportation, Fray said. “We’re helping Avalon with office practices such as less paper usage, and guiding them on the company’s green program.”

Source: Jon LeSage, LCT Magazine

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