Jose Garcia, owner of Indy Grimo limousine service, talks about his love for Halloween and why he chose to use the creepy vehicles.
WOODLAND HILLS, Calif. – As a limousine operator, the benefits of chauffeured transportation are obvious. It’s convenient. It’s luxurious. It’s affordable. And it’s safe.
But getting that message out to the public can be tricky in a world cluttered with advertising. That’s where public relations comes in, helping get the message inside the magazine stories, newspaper articles, radio shows, and TV reports millions watch each day.
With this in mind, the National Limousine Association, in cooperation with Ford and Cadillac, is working with Los Angeles-based automotive and lifestyle PR firm JMPR, Inc. to help get the myriad benefits of limousine transportation out to the media.
“There isn’t a person in this country that sees waiting in traffic or depending on public transportation as an enjoyable experience,” said Joseph Molina, president of JMPR, Inc. “So getting the idea across that there is another option available for a reasonable price is going to help grow the industry in a meaningful way.”
In the first phase of the PR effort, getting the name of the NLA out into the public sphere is crucial. For most media outlets, a national organization of limousine operators is a fairly new concept — and simply understanding what the NLA can offer a reporter is an important message to deliver.
Once the NLA is understood to be a premiere organization representing more than 2,000 limousine companies, reporters will begin thinking of it when the news of the day involves chauffeured transportation and use its officers and members as experts in stories. Furthermore, they will be more attentive to stories in the limousine world, like the current hot-button issue of lax enforcement of federal regulations at airports designed to prevent over-billing of professional drivers for circling the terminals.
“These are challenging times to be in the limousine business with modern security precautions at airports, high fuel prices, and a tightening economy,” Molina said. “But it’s times like these that make the NLA all the more important to its members.”
With the guidance of the NLA’s Public Relations Committee led by Julie Herring, president of Julie’s Limousine and Coachworks, Inc., in Clearwater, Fla., JMPR has contacted hundreds of major outlets. They’ve secured interviews with NLA President Jeff Greene, owner of Greene Classic Limousine in Atlanta, on topics related to the prom season, weddings, business travel, limousine etiquette, and the Academy Awards in places like AutoWeek, the Los Angeles Daily News, Detroit News, and Car & Driver Radio, each reaching hundreds of thousands of readers and listeners. Greene has also appeared on numerous regional radio shows and been quoted in school-focused trade publications.
A key focus in the current PR effort is to get the NLAride.com website mentioned in the media to promote the convenience of this service, allowing anyone to search the database of NLA members and hire professional limousine companies in any city in the U.S. or many places abroad at one location. JMPR has unique expertise in the transportation field, currently representing Bentley Motors, Bugatti Automobiles, Ducati Motorcycles, car designer Chip Foose, Hankook Tires, and many other automotive and luxury clients, along with past work for Ferrari North America, Automobili Lamborghini, and FlexJet. This experience allows the NLA to get immediate access to top media members who have worked on similar stories in the past.
“We want our members to see how our efforts as an organization end up helping them with their business,” Herring said. “It’s a matter of telling our story in a way that will appeal to the general public who are, in the end, our current and potential future customers.”
The Maine-based operation now joins 56 other tour bus companies as part of the exclusive IMG network.
The fight not only pits new ways against old, it also reveals modern-day ruptures in the labor market.
Hundreds of motorcoaches and drivers helped in evacuating residents during Harvey and Irma.
Devine's started in 1978, involves three family generations, and runs a fleet of more than 40 vehicles.
The professional chauffeured app service now offers airport lounge access, airside meet and greets, and fast-track security checks.
The national online booking platform and regulatory consultant group are aligning to improve the safety of chauffeured service.
LCT/NLA Show East takes place November 5-7, 2017 at Harrah's Resort Atlantic City and offers a complete trade show marketplace, networking forum, and educational lineup ideal for limousine and bus operators nationwide and based on the East Coast.
OCT. LCT: If you want to attract and keep more customers, then you need the tools to reach them where they’re at.
OCT. LCT: Financial success in this industry depends on how much information you gather and what you do with it.
OCT LCT: These tools and methods can help more prospective customers find you online when searching for your type of service.
OCT LCT: With sites like Google, Facebook, Yelp, TripAdvisor.com, and even the Better Business Bureau, it’s easy for your business to get thrown under the bus in a very public way.
U.S. officials are looking into possible bribes, illicit software, questionable pricing, and theft of intellectual property.
All Occasion Transportation in Rhode Island acquires American Comfort Limousines of Naples.
eNews Exclusive: Ken Carter's haunted house business and limo company work hand in hand to bring in more revenue.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
Click on any state to see the latest industry news and events in that region.