Operations

American Express Ad Helps Royal Coachman Increase Revenue

LCT Staff
Posted on November 29, 2006

DENVILLE, N.J. — Being part of a national ad campaign focusing on American Express’ small business services has been good for Royal Coachman Worldwide and Amy Birnbaum, the star of the commercials. Sales at Royal Coachman Worldwide, the limo company where Birnbaum is CEO and part-owner, have jumped 20% since the ad campaign began in mid-August.

"It's exciting. It's scary," said Birnbaum, who continues to field calls not only for people wanting to book a limo ride, but also for interviews and personal speaking engagements. "We are picking up market share from clients where we and other people were working for (the same) client, and seeing new people, too."

Source: Daily Record (New Jersey)

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