Cardel Global and Edward Limousines combine resources to boost their complementary service offerings.
LONDON – They are the behemoths of bling: lumbering metal status symbols gloriously pimped, filled with flashing lights, neon bars, heavy bass beats and screaming revelers who can now arrive in the kind of style that was once available only to Hollywood stars and the superrich.
Whether it's the chrome-covered Hummers of hip-hop lore that take your fancy or gaudy pink stretch Chryslers, limousines are as much a feature of the average British city centre on a Friday night as the hordes of partygoers who increasingly choose to travel in them.
Time could be running out, though, for the thousands of stretches that cruise through towns packed to the rafters with clubbers, stags, hens and excitable teenagers for as little as £200 a night. Council chiefs are preparing a crackdown on the giant vehicles amid fears that many do not comply with road safety legislation. The Local Government Association (LGA) estimates that 40% of the 11,000 limousines on Britain's roads, particularly those vehicles built to hold more than eight people, are unlicensed and operating illegally.
In what some limo companies fear will become a damaging development, the LGA announced that councils will link up with police to increase roadside spot checks and haul the illegal limousines off the road – raising the prospect of some alcohol-fuelled revelers being decanted on to the pavement some distance from their next watering hole. Legitimate operators warn that the majority of limousines will end up being classified as illegal because the legislation makes it all but impossible for many vehicles to comply.
They have vowed to begin protesting against what they believe is unfair treatment of an otherwise flourishing industry. At Ascot, after ferrying thousands of racegoers to Ladies Day, more than 500 limo drivers will take a short break from chauffeuring to hold a summit outside the famous racecourse to discuss how they can lobby the Government. There are fledgling plans to hold a "go slow" protest by driving en masse into London, similar to the demonstration by lorry drivers last month.
The remarkable rise in popularity of the giant American-style stretch limos over the past 10 years has caused concern in government circles that the largely unregulated industry has got out of hand, with many companies allowing more passengers into their cars than is legal and safe.
Police have warned of the danger of youngsters hanging out of the windows of vehicles. There also are fears that a small but growing number of illegally run limo companies are operated by criminal gangs that simply ignore safety legislation, fail to pay insurance and in some instances simply weld together previously written-off cars to turn unsafe vehicles into "luxury" people carriers.
With up to 11,000 stretch limos operating in Britain their popularity shows no signs of waning, and about 5,000 new cars are expected to join the national fleet by the end of next year.
Under current British law any car which carries fewer than eight people, including a limousine, can be licensed by the local council as a taxi. But problems begin with the much larger American-style vehicles that are usually shipped in from abroad and have become by far the most popular style of limousine on the roads, particularly for teenagers.
As these larger limousines have the capability to carry more than eight people – some of the largest have space for 30 revelers – the Government's Vehicle & Operator Services Agency (VOSA) treats them as passenger carrying vehicles and, like a bus, they require a special license and a certificate that proves they are safe. Assessment criteria includes adequate turning circles and headroom, as well as access to fire escapes and fire extinguishers, which only a small number of the most recent models incorporate. "The party is over for illegally operated stretched limos," declared David Sparks, the LGA's transport spokesman, yesterday. "While many limousine operators conduct their business in a safe fashion, we will crack down on the reckless minority who put passengers and pedestrians in serious danger.
"Our message to parents is: don't swap style for safety when you book a stylish limo for your son or daughter's prom." Over the past two years, VOSA inspectors have begun carrying out random spot checks to ensure that the rules are being followed, while the number of prosecutions against limousine operators is increasing.
Those caught face heavy fines. In August last year, a Bradford businessman, Muhammad Saleem Nawaz, was fined £14,200 and given 31 points on his license. Chauffeurs were found to be driving without insurance, using fraudulent registration plates, most of which did not have the relevant certification to be used as a limousine.
A quick check of limousine companies online reveals how the majority openly advertise enormous vehicles. One online limousine company, Style Limos, advertises among its fleet two 16-passenger Hummer H2 limousines and a larger 18-seater Hummerzine, a model undergoing tests to see whether or not it can apply for the required safety certificate.
Those legitimate operators who believe that they are being victimized by the government are angry that vehicles they have spent large amounts of money legally importing into the country may now be deemed illegal and impounded. They say operators like Mr. Nawaz are in the minority, and that most companies are desperately trying to find a way to comply with safety legislation without resorting to selling off all their larger American limousines.
Dan Rosemeyer, a limo operator from South Wales, has spent more than £500,000 in two years on his fleet of seven cars, all of which can carry more than eight people. He believes the government should never have allowed him to import the cars.
"The whole thing has got way out of proportion," he says. "When I imported my cars the DVLA registered the vehicles when they came into the country, they took VAT and import duty, and I paid for the MOT. Now they want to take them off the road completely, it's absurd."
He added: "We've all been tarnished with the same brush – that we're all drug dealers and criminals. I'm not saying there aren't a few rogue operators out there, but most us just want to make a legal living. We want to be regulated and licensed, but we just keep getting told our vehicles don't comply. If we don't start fighting for this industry, it will disappear altogether."
Another limousine owner who works in Birmingham but preferred to remain anonymous said: "I spent £10,000 recently on upgrading one of my cars so that it complied with all the safety legislation and was still pulled over and told it didn't meet the requirements.
"The cowboy operators wouldn't have even bothered with any of the necessary upgrades and yet it's the honest drivers like me that are taking a hammering. None of us are going to complain if the government goes after the real crooks, but don't close down honest businesses who are just trying to make a living."
Limousine operators are so worried about the future of their industry that they have began forming organizations to lobby the government for clearer guidelines.
Earlier this year a petition was handed into Downing Street signed by more than 200 companies calling on the government to work "with this industry instead of against" it. Meanwhile, membership of the National Limousine and Chauffeur Association, the official trade body, has almost tripled in the past three years.
Bill Bowling, the association's licensing officer, said: "We make sure our drivers are Criminal Record Bureau-checked, vehicles are properly licensed and that limos have checks every 10 weeks. There has not been a passenger fatality in a limousine in the UK to date, however, what we all wish to achieve is more, better, and specific legislation for limousines."
Paul Gibson, the owner of the industry's trade publication, Chauffeur magazine, believes the Government needs to provide clearer laws to govern the limousine industry.
"The problem is that there is no consistent black-and-white law to say what's legal and what isn't," he says. "We've come across loads of cases recently where cars have been taken off the road and impounded, and then when the operator took them in for safety checks they were found to be completely compliant. We would support any legal crackdown on truly illegal activity, but most drivers are happy to comply with the rules and actively want to do so."
Source: Independent (UK)
Cardel Global and Edward Limousines combine resources to boost their complementary service offerings.
Industry groups are meeting with airport officials to determine present and future curbside access for luxury ground transportation.
Put 2019 LCT East, 2020 ILCT, and 2020 LCT Show Europe onto your calendars.
eNews Exclusive: California operator Meryl Kelso has never shied away from being herself — something clients notice and appreciate.
A New York state operator is helping people make the right decisions when choosing a transportation provider.
The Central Florida Livery Association had productive and informative Feburary and March meetings that led to improvements.
The amount is a fraction of what could have been required and its business model of independent contractors stays intact.
eNews Exclusive: Erica Bugbee says the success of what you do lies in who you work with.
Not since the retirement of the Lincoln Town Car have operators seen this much movement toward new luxury models.
MARCH LCT: The regulatory noose is tightening in documenting your driving time, driver hours, and trip data.
MARCH LCT: In this pricier insurance market, operators need to do more homework to find the best premiums and deductibles.
MARCH LCT Profit Motives: How to get the most out of your ILCT Show experience, before, during, and after.
MARCH LCT Editor's Edge: Politicians too often overreact when trying to resolve straightforward issues.
MARCH LCT: Mistakes happen, and the more information you can get out of them, the more your company will improve.
MARCH LCT: Depending on the kinds of clients you deal with, being able to access the Internet on their mobile devices could be vital — and increase your revenue.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
Click on any state to see the latest industry news and events in that region.