How To Reap The Rewards of Minority Certification

Tom Halligan
Posted on November 7, 2014
ATLANTIC CITY, N.J. — Driving home the point that minority operators need to become certified in order to be considered for corporate and government contracts, board members of the Minority Limousine Operators of America ( MLOA) explained certification procedures and benefits during their meeting Nov. 3 at the Chauffeur Driven Show at the Taj Mahal.

MLOA President Maurice Brewster (Mosaic Global Transportation) cited a recent $25 million contract he was awarded by NBC because Mosaic is a certified minority-owned company.

“How many here want to make more money?” Brewster asked attendees to a complete show of hands. “Well, you need to get certified in order to participate in corporate and government transportation Request for Proposals (RFPs). Brewster said MOLA is more than willing to help educate minority operators to take the steps necessary to go through the process to become certified from various certification programs.

MLOA executive director Yvonne LaMar,informed attendees that from start to finish certification can take upwards of 90 days, emphasizing that operators need to invest the time to get all of their business and financial documents in order to make sure it is a smooth process. She also noted that it is easier for a start-up company to become certified because there is less historic documentation to prepare for submission.

Travis Latham, owner of Chicago-based Fellowship Fleet, and MLOA treasurer, said his company has not yet received business because of certification, but said being certified does provide an edge when participating in general RFPs.

‘”We are a certified company, but we are just gearing up our sales and marketing strategy since we are basically only four years old,” Latham said. “But I can say that when we have sat down with corporations during the RFP process, we were asked if we are a certified company, and that does help if the client is serious about being inclusive.”

As a small, six-vehicle operation, Latham said his business has doubled this year and attributes that fact to executing his sales plan. “We will compete for more business from companies that set aside business for minority contractors, and that’s why we are certified, which is important to take part and win an RFP bid.”

Brewster told attendees: “How many of you would invest $395 to get certified in order to win a $25 million contract? Well, we are here to help you.”

Related LCT feature: How Minorities And Women Operators Can Land More Contracts

Related LCT feature: Corporate Doors Opening To More Supplier Diversity

Related Topics: building your clientele, certification programs, Maurice Brewster, minority business contracting, Minority Limousine Operators of America, minority-owned businesses, MLOA

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