Bell Trans Gets Hyper With Hipcricket

Posted on July 28, 2010

The largest operator in Las Vegas is giving customers some hyper-local connections through a mobile marketing application.

LAS VEGAS, Nev. -- Bell Trans, a chauffeured transportation provider with 363 vehicles, has hired HIPCRICKET to create mobile marketing campaigns that will build Bell's customer base and uniquely engage customers during their stay with hyper-local offers.

BELL TRANS has been servicing Las Vegas since 1970 and claims to be the largest-single city limousine company in the nation and the largest bus company in Nevada.

Through the partnership, Las Vegas visitors will have the opportunity to schedule transportation by texting their requests to a unique shortcode. The program will also feature "click-to-call" capabilities that will speed up the reservation process.

Customers also will be presented with unmatched offers from area businesses.

Bell will employ the Hipcricket Hip 6.0 mobile marketing and advertising platform which has powered more than 65,000 mobile campaigns. Through the initiative with Hipcricket, Bell will have enhanced scheduling capabilities and reduced call center volume and costs.

In consultation with Hipcricket's account service team, Bell Trans will use Hipcricket's real-time analytics to measure the results of its campaigns and make updates in real-time to maximize customer engagement. Las Vegas-based Shonkwiler Partners will provide local market insights and access to Las Vegas businesses.

"With mobile marketing, the possibilities for Bell Trans are significant. We can deliver immediate value by offering visitors the ability to interact with us via their mobile devices, but this is really just the first step," said Breck Opeka, general manager at Bell Trans, in a statement. "Our ability to engage with these customers increases dramatically when we tie in the hyper-local campaigns with our partners. It's a win for Bell Trans, our partners and ultimately, our customers."

"The typical relationship between transportation provider and customer is fleeting - in many cases, the visitor simply hails the first car he or she sees," said Eric Harber, president and COO at Hipcricket. "Through this differentiating mobile program with Hipcricket, Bell Trans provides a money-saving, time-saving service for customers."

About Hipcricket Inc.: HIPCRICKET is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket is a privately held corporation based near Seattle, with operations in New York, Los Angeles and Mexico City.

Source: Hipcricket Inc

Related Topics: Branding, communications, internet applications, mobile internet, reservations, web marketing

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