Who Wants To Be A Movie Star? Almost Everyone

Jim Luff
Posted on August 21, 2019
(pxhere.com Creative Commons image by mohamed hassan)

(pxhere.com Creative Commons image by mohamed hassan)

The ability to film yourself using a cell phone and post your video on social media has turned so many people into the star of their own TV shows. Videos can easily be posted to your own YouTube channel. Who cares if only four people have viewed it? You still are a star with your own network.

While YouTube is the number one host for vanity stricken people promoting themselves, the distribution network is far and wide. You can upload videos to YouTube, Vimeo, LiveLeak, Dailymotion, Sprout, Twitch, and of course when you have very important breaking news, you can go LIVE on Facebook with the tap of a button. The key to successful live broadcasts is based on how interesting you and your content are.

I must say I am a big fan of “How To” videos on YouTube. From learning how to format an Excel spreadsheet to printing a custom report in Quickbooks, some “movie star” has taken the time to record a step-by-step tutorial video that helps me. Because I am more of a visual person, I like this type of teaching. It’s the era of “show me how." These people are like movie stars to me and they help me achieve my goals.

In my mind, there are two other categories of video creators. I will call the first category the Look At Me group. I think I have broadcasted live about 10 times in my life. Those live shots were of a raging apartment fire with flames shooting 50 feet in the air and I found it to be interesting. Being married to a supervisor in the fire department, many of our first-responder friends enjoy scenes like this. Sometimes people post live videos from concerts or birthday parties. Maybe people from out of town couldn’t attend, so a live video must suffice. My point is the Look At Me videos generally tend to be a complete waste of time for both the poster and viewer. You can easily see how many people are watching your video at one time live. Perhaps that’s why I don’t go live more often. I get depressed seeing the audience count quickly rise to a whopping 10 viewers only to have eight of them drop off after viewing for 10 seconds, and eventually, I am down to one or two viewers. Again, what is the point?

Next is the more interesting group. I call them the Hear Me Roar group. These are people who have deemed themselves to be the almighty authority in operations, marketing, money management, HR or, my all-time favorite, social media. These are people who sit in their car and just decide they will record a video to impart their wisdom. Who asked them to share? Outside of several webinars planned months in advance, I have never had the urge to grab my phone and start broadcasting. I probably do have some educational stuff to pass on I have learned in almost 30 years in this industry, and it would be better to plan it out.

I do agree you can gain new information faster through podcasts or videos because you don’t have to take time to read. Although I consider myself to be an excellent cook, I really have no plans to start making cooking videos. Today, everyone wants to be a movie star and considered an authority. Possibly they just like hearing the sound of their own voice and watching themselves walk to the beat of their own drum. I guess I just don’t desire to be a movie star. The fact you can actually see how many (or how few) people are watching your video live or historically is just too intimidating for me. And, thanks for reading this blog. I assume you cared about what I wrote and found it useful to the end.

Related Topics: Facebook, Jim Luff, LCT blog, marketing/promotions, media, social media, video

Jim Luff Contributing Editor
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