All These Limo Events Part 3: Networking 101

Jim Luff
Posted on September 19, 2018
Scenes from 2017 LCT East: Networking is about being connected to people who might have been in this business longer than you who may offer some helpful advice or guidance. (LCT file photo)
Scenes from 2017 LCT East: Networking is about being connected to people who might have been in this business longer than you who may offer some helpful advice or guidance. (LCT file photo)

For the past few weeks, I have been talking about all the many events happening in the ground transportation industry. While I mentioned trade shows, retreats, summits, golf tournaments, and casino nights, I failed to mention other events such as the recent Global Business Travel Association Convention and upcoming BusCon Expo. All of these events offer opportunities to network.

Don’t miss these opportunities that offer your business a chance to grow. This growth is achieved by receiving incoming orders in your city from new contacts, as well as growing your own network by having an affiliate in every city in America and beyond.

Considering the International LCT Show draws crowds from 36+ countries, you will never have the chance to meet these international operators if you don’t come. If you have followed the trend of slapping the moniker “worldwide” to your company name, you just might be able to grow your global presence if you seek these operators out.

Networking isn’t just for the sake of gaining incoming rides or developing a farm-out network. It’s about being connected to people who might have been in this business longer than you who may offer some helpful advice or guidance. Two of the greatest names in this industry served as mentors to me in the 90s. Tom Mazza and Dean Schuler offered so much to me before their passings. Some of my most heated industry debates were held with those two. I was young and needed to be bridled. I also took the opportunity to follow Scott Solombrino into a cafeteria in Atlantic City once and was able to talk to him one-on-one. You can’t put a monetary value on that opportunity.

You might be inclined to sit at the bar with a core group of your buddies because it feels comfortable and you want to catch up. That’s a huge mistake. Get out of your comfort zone and meet new people. Look at name badges and the cities people come from and use that as a starting point. Ask them for a business card and give them one of yours. Ask anyone you already know to introduce you to new people. If you are attending an event that includes a sit-down meal, don’t sit with people you already know. Sit with strangers who will become friends before the meal ends. Be the one to start a business card exchange at the table. Work that table like nobody’s business.

While events always include networking parties with free flowing booze, don’t drink so much you make a fool out of yourself. Don’t drink so much you have to sleep it off well into the next day. Continue to seek out those people you don’t know and introduce yourself. If you see someone walking around alone, they should become a target. No one likes to hang out alone and if they are alone, they probably crave meeting new people as much as you do. And, the last piece of advice is to find an LCT staffer and hang out with us. We’re looking for good stories and would be glad to facilitate introductions.

Part 2: More About These Industry Events

Part 1: Industry Events Don't Have To Be Overwhelming

Related Topics: Dean Schuler, ILCT 2019, Jim Luff, LCT-NLA Show East, limo tradeshows, networking, time management, tips for success, Tom Mazza, tradeshow preparation

Jim Luff Contributing Editor
Comments ( 1 )
  • Amy Yan

     | about 23 days ago

    well said

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