More About All These Industry Limo Events

Jim Luff
Posted on September 5, 2018
All you would ever need in a trade show is here at LCT-NLA Show East, Nov. 4-6, at Harrah's Atlantic City. (LCT photo)
All you would ever need in a trade show is here at LCT-NLA Show East, Nov. 4-6, at Harrah's Atlantic City. (LCT photo)

PART 2: Apparently my last muse about all the events in the luxury transportation industry struck a chord. It was one of my most read blogs. In case you missed it, I reflected back on a time when we had one big limo show in Las Vegas hosted by LCT Magazine and a smaller show in Atlantic City hosted by a now defunct industry magazine.

Today we have all types of association meetings and expos, golf tournaments, casino nights and fundraisers, retreats, summits, 20 groups and roundtables, and “boot camps.” The list continues to grow as well as the mounting pressure to show up or risking looking like you are disconnected.

Despite the fact all of these events cost big money to attend, operators are finding a way to squeeze their tiny profit margins and attend. Failing to attend can signal a shortage of funds, a lack of interest in the industry, or anything else people want to speculate about you. Don’t worry what they say. Be where you need to be and participate in what you want to participate in.

When you cut through the clutter of so many industry events and meetings, this place offers the all-in-one option. (LCT photo)
When you cut through the clutter of so many industry events and meetings, this place offers the all-in-one option. (LCT photo)
On that note, now is the time to start planning to go to LCT-NLA East. Why LCT East? With so many choices out there, you need to pick those that pack the most business value in a short time in an affordable place. Did you know that the very first LCT Show (and first industry trade show) was held in Atlantic City on Dec. 9-10, 1984?

When I say planning, I am not talking about packing your bags. I am not talking about booking your flight or even your hotel room, although those are important steps to take. I am talking things much more important.

Now is the time to start training your coverage. It’s time to make a game plan as to who will run your business for a few days. Who will take calls and make command decisions on your behalf? Do NOT spend your time at the Show on the phone trying to run your business. Instead, visit the website LCTEast.com, look at the schedule, and make plans to attend educational sessions that you need to grow your business. Let someone else run the business for a few days and consider it an investment.

Plan to attend networking events. Make a list of people you want to meet. Have a practice run and let someone else run your company from a Friday to Tuesday and see how they do. You will be more comfortable knowing they can handle it while being close enough to jump in if needed. You might actually enjoy a weekend for a change.

LCT East, held at Harrah's Atlantic City, is much more intimate than our big International LCT Show in Las Vegas. It’s a chance to sit down with big names in the industry and have one-on-one conversations. It’s an opportunity to attend educational sessions that will give you an edge against your local competition. In summary, it is an opportunity to grow your business through affiliations and education. If you have never been to an industry trade show, this is the perfect show for you to attend. Next week I will discuss networking tips and how to easily connect with new people at LCT East. You owe it to yourself. You owe it to your business, your employees and your clients.

Related Topics: Atlantic city, business management, Harrah's, industry events, Jim Luff, LCT Blog, LCT-NLA Show East, limo tradeshows, time management, tradeshow preparation

Jim Luff Contributing Editor
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