Meet The Social Media Grammar Police

Jim Luff
Posted on December 14, 2016

Pixabay.com free image: (CC0 Public Domain; free for commercial use; no attribution required) 
Pixabay.com free image: (CC0 Public Domain; free for commercial use; no attribution required) 
On any given day, I read posts from operators on Facebook's Limo group or Limo Network or one of a hundred other private groups and cringe at the posts.

I'm not going to dwell on this today, but want to mention the completely misguided posts. I am always amused when operators post ads in these private limos groups saying they do the best wedding transportation in their city or something equally weird. I mean, seriously, you're advertising your wedding services to fellow operators. Why?

Moving on, I see posts with horrible grammar. I see people writing the way they speak in foreign dialects. Here are a few sentences lifted from Facebook today:
"After what happen last night" should be "after what happened last night." "i have being in this country for over XX years.” Really? The "I" should be capitalized and you have BEEN in this country for over XX years is proper English. Also, use "more than" instead of "over."

I see posts in ALL CAPS or no caps. I see tons of spilling (see?) errors. It makes me shudder to think about what written correspondence looks like in their offices. Whether it is email, snail mail, or social media posts, poor spelling and grammar make you appear to be uneducated.

You say it doesn't matter? Think again! We drive top level executives from some of the nation’s most prestigious businesses. They are well educated people. When you send them an email filled with mistakes, don't think for a minute they don't question the professionalism of your company. They are calling you because they are looking for top notch. First impressions are lasting ones.

If you walk into a Motel 6 and find the desk clerk reading a newspaper with her feet up on the desk, you almost expect it. You know what you are paying for. Could you imagine walking into the Ritz-Carlton and seeing the same thing? It would never happen. We all have expectations and perceptions.

We need to be perceived well by our clients to meet their expectations. This means spell checks. It might even mean you need to have someone else proofread for you. Yes, the Grammar Police are out there and it does matter!

Related Topics: communications, customer service, Facebook, Jim Luff, public relations, Shop Talk blog, Social Media

Jim Luff Contributing Editor
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