Stephanie Carnes of The LMC Groups outlined how to excel with digital marketing during a recent GGTI webinar.
I recently had a very unpleasant transfer from an airport to my hotel that made me realize the importance of using “mystery riders” or “secret shoppers” who can provide a detailed report about how your chauffeur performs.
I suppose things began to fail from the moment I arrived at the airport. I have always managed to find a chauffeur holding up a sign with my name on it as I walked into the baggage claim area. These meet-ups literally happen thousands of times per day without incident. This would not be my lucky day. In fact, things were about to get much worse. I had no luggage to wait for, so I just took a seat on a bench waiting for someone to show up.
As the luggage carousel came to a stop and all the people and luggage from my flight were gone, I called the company contracted to pick me up. They said they would have the driver call me right back. He did and he scolded me for being in the wrong place. He said he would come and get me. Well, gosh, I sure appreciated that since I was in the wrong place! I have purposely referred to him as a “driver” rather than a chauffeur as there is a distinct difference, and this was about to become nothing more than a glorified taxi ride.
As the driver approached me on foot in the terminal, he told me we would need to walk to the car. This too has become routine after 9/11, and I don’t mind a small walk, especially after being on a plane for hours. This walk was long as he left the car wherever he had been waiting. The heat radiated off the hot pavement as we walked to the car with the temperature hovering at 100 degrees. He unlocked the car using the key fob and told me to hop in the car while he loaded my single carry-on in the trunk. The acrid smell of cigarettes permeated the hot interior and two packs lay on the passenger seat. I buckled up in what felt like a convection oven and waited for the driver to have a quick smoke while I sweated my buns off.
Once he got in, he drove like Mr. Toad on the Wild Ride at Disneyland. He also vented about terrorists attacks having nothing to do with religion and everything to do with people overall. He asserted the people from “his country” should not be blamed for every terrorist attack simply because they come from that country.
“Anyone is capable of being a terrorist if they want to,” he said. My heart was pounding. I just wanted to get to the hotel. Whatever happened to the rule of remaining silent unless you are spoken to? Needless to say, I got a different service to take me back to the airport. Do you really know what your drivers are doing out there? You might want to consider offering a friend a free ride just for a little feedback.
A panel at LCT East hosted by operator Nick Kokas explored possibilities industry tech providers are working toward making a reality.
The company now has vehicles at the Gaylord National Resort, the largest non-gaming convention center on the East Coast.
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With tours to all parts of the U.S. and Canada and cruises that span the Caribbean, the company loves providing excursions.
While efforts were cut short, the enforcement actions provided valuable insights to everyone involved.
The secret to putting the strategy in place is to present it in ways that people want to pay more without demanding they do so.
The groups focus on gaining direct industry knowledge while saving the time and travel costs of in-person groups.
The independent magazine and trade show brand secures its future as the luxury ground transportation’s top professional business resource.
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In the next phase of the case, the TNC will try to convince a judge AB5 violates guarantees of equal protection under the federal and state constitutions.
Big Reveal: The redesigned luxury SUV will offer more comfort to chauffeured clients and cargo space than any previous version.
Vehicle Pick of the Week: Operators looking for a unique van to raise awareness for important causes need look no further.
Vehicle Review: The new, luxury entry into the SUV fray has the feel of a much more expensive car.
This vehicle is a frequent winner of Kelley Blue Book’s Best Buy Award.
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
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