Training With Video Is An Investment In Future Success

Bill Faeth
Posted on November 29, 2017

(Pexels photo by Donald Tong)
(Pexels photo by Donald Tong)
Training your staff is a vital part of your business. When you invest in training your staff, you set each member up for individual success as well as ensure greater company-wide success. Conventional training methods are time consuming and your staff doesn’t want to read a hefty training manual.

This where video comes into play. It’s no question video is much more engaging than flipping through pages with brick walls of text. Plus, your staff members are more likely to remember what they’ve learned if they receive the information through video. Visuals increase retention rates by over 40%. So, it really is a no brainer.

And the best thing is, video isn’t hard or expensive to create and you definitely don't need to hire an agency or even a videographer to do it for you. You have everything you need right in the palm of your hand or sitting on your desk. Yup. All you need is a phone and computer to execute a good video training program. Look, we're not producing another Star Wars here. I assure you the quality from a late model iPhone is good enough.

Where To Start
I would recommend starting with your customer service reps because you can easily use your desktop or laptop to produce interactive screencast recordings of your software, online reservation system, affiliate spreadsheets, or whatever process or workflow you need them to know that's housed on your computer.

If you use a Mac, you can simply use Quicktime - a standard addition on all Macs. PCs also have built in software for capturing screencasts. I just don't know what they call it because I haven’t personally used a PC for almost 10 years.

But, LOOM is the best option (IMO) and it’s free. You can check it out at www.useloom.com.

The thing I like most about LOOM is you can capture your screen, but you can also do so much more. LOOM provides additional video capture using your computer's built-in camera. This does two things...

1. It allows you to be fullscreen in video if you want to toggle out of the screencast to emphasize a point. This can become very useful if you are capturing your dispatch screen and want to emphasize how and why you assign certain chauffeurs to trips or vehicles. When you’re done talking, you can jump back to your screen capture with one click.

2. It provides you with the ability to have a small overlay in the bottom left corner of your screen capture that shows you in video inside of a small circle through the duration of your screencast. The person-to-person communication makes your training video more personal.

The best part of LOOM and other screen capturing applications is the videos are interactive and you can voice them over while you are capturing your screen right from your computer's speakers without needing to purchase an external microphone. This allows you to provide the verbal alongside visual instructions which will increase retention value and be more engaging for your employees than reading.

Your phone comes into play when you move outside and start training your chauffeurs. Instead of sending a senior chauffeur to the airport with every new hire, why not go to the airport one time with your senior chauffeur and record visuals of the meet and greet procedures, where to park, how to hold the greet sign, etc. This will save time and a lot of labor hours in your training process.

The same process can be done for any location, vehicle prepping, using the ice machine, etc.

Where Do I Store My Training Videos?
There are many easily accessible options for you to store your training videos.

1. YouTube or Vimeo: Both of these video hosting platforms have free options and you can even create catalogs to segment your training videos.
2. Your website: If you use Vimeo or YouTube, you should be able to easily embed your training videos on your website by using the provided embed code.
3. PAX Chauffeur Training: This is the best option in my opinion, but it isn’t free. If you're not familiar with PAX, it is full chauffeur training program with videos and quizzes you can customize for your staff based on positions and departments.

I believe very strongly in creating efficiencies within businesses. Streamlining your training with video is something I wish I would have done when I was an operator, and is now something we try and implement with all of our clients. Regardless of your fleet size, implementing video into your training will drive more engagement from employees, increase retention rates, and save you time and/or labor.

If you have any questions, please let me know.

Bill Faeth is the founder of Limo University (www.LimoGrowth.com), Inbound Marketing Agents (www.inboundmarketingagents.com), and 23 additional startups, including Silver Oak Transportation of Nashville, Tenn. As a successful former operator and active advocate for the industry, Bill continues to invest in educating and training operators on how to grow, manage, and sustain a more profitable business. You can reach Bill at [email protected] Bill Faeth LCT columns, articles, and blog posts here

Related Topics: Bill Faeth, chauffeur training, driver training, industry education, PAX, staff training, video

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