Roadmappin’ It: Planning For Your Company's Future
Kristen Carroll and Dave Verno of The LMC Groups got LCT East attendees thinking about how to set their businesses up for success in 2020.
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I just wrapped up my column for the February issue the other day, and the research I did for it got me thinking about how fickle news outlets can be. The column was written in response to a pair of articles that discussed how a recent survey debunks previous reports about Millennials’ feelings toward buying cars. The articles, “Ride-Sharing Millennials Found To Crave Car Ownership After All” by Bloomberg writer David Welch, and “Actually, We Were All Wrong — Millennials Love Cars” written by Business Insider’s Matthew DeBord, explain previous reports, such as this one from The Washington Post and this one from CNN, aren’t true.
At this point, news changes as frequently as the weather (well, the weather anywhere but California). I can promise you a lot of the “mainstream media” sources out there will write just about anything as long as it will drive traffic to their website. I recently read a fantastic book called “Trust Me, I'm Lying: Confessions Of A Media Manipulator” by media strategist Ryan Holiday. It explains a process he calls “trading up the chain”— the method by which people like him feed leads to small blogs looking for a metrics boost, then how major media sources who are searching for the next big story feed off of those smaller blogs when they are scouring the internet for “sources.”
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Ask yourself: Where did this story come from? What news source wrote it? Where did the sources they interview come from? Better yet, does the story even mention any sources? Does the source have a personal interest in spreading this information? I could go on and on, but there’s more work to be done than just reading the article.
The moral of this blog is don’t get distracted. If the news you are consuming is
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Because for all we know, two months from now the headline will read “Millennials Willing To Ditch TNCs For Luxury SUVs.”
Related Topics: Facebook, handling the media, industry media, Lexi Tucker, Lyft, media, Millennials, social media, Think Fast Blog, TNCs, Twitter, Uber
Kristen Carroll and Dave Verno of The LMC Groups got LCT East attendees thinking about how to set their businesses up for success in 2020.
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Carol DePrey
| about 3 years agoExcellent article!!!