Industry leader and California operator Maurice Brewster contributes insights to a Wall Street Journal article.
I just wrapped up my column for the February issue the other day, and the research I did for it got me thinking about how fickle news outlets can be. The column was written in response to a pair of articles that discussed how a recent survey debunks previous reports about Millennials’ feelings toward buying cars. The articles, “Ride-Sharing Millennials Found To Crave Car Ownership After All” by Bloomberg writer David Welch, and “Actually, We Were All Wrong — Millennials Love Cars” written by Business Insider’s Matthew DeBord, explain previous reports, such as this one from The Washington Post and this one from CNN, aren’t true.
At this point, news changes as frequently as the weather (well, the weather anywhere but California). I can promise you a lot of the “mainstream media” sources out there will write just about anything as long as it will drive traffic to their website. I recently read a fantastic book called “Trust Me, I'm Lying: Confessions Of A Media Manipulator” by media strategist Ryan Holiday. It explains a process he calls “trading up the chain”— the method by which people like him feed leads to small blogs looking for a metrics boost, then how major media sources who are searching for the next big story feed off of those smaller blogs when they are scouring the internet for “sources.”
Ask yourself: Where did this story come from? What news source wrote it? Where did the sources they interview come from? Better yet, does the story even mention any sources? Does the source have a personal interest in spreading this information? I could go on and on, but there’s more work to be done than just reading the article.
The moral of this blog is don’t get distracted. If the news you are consuming is
Because for all we know, two months from now the headline will read “Millennials Willing To Ditch TNCs For Luxury SUVs.”
Operators should be trying every available option now that the federal stimulus bill will be going into effect.
North Carolina’s H.A. Thompson who retired from his company last year at age 85 reminds industry fleet owners of time-tested strategies.
eNews Exclusive: The team at M&M Limousine and Bus Service has figured out a great way to bring families together during a rough time.
A panel of industry veterans provided their best tips for handling tough issues that affect client retention.
Tim Pettit has had many careers and uses what he’s learned to run a better business, especially during tough times.
Opinion: Don't stop posting on social media...just do it in a helpful way.
Tammy Carlisle has gone over her finances with a fine-tooth comb and discovered ways to save she would have otherwise never thought of.
The Minority Limousine Operators of America association offers some real-time practical advice on handling the obstacles and frustrations operators are encountering.
The Canada-based manufacturer says thousands more workers will be affected by a two-week idle period.
This GGTI site is available for ground transportation workers losing their jobs and for companies that will need to fill positions when the pandemic passes.
Global Business Travel Association members are either overly confident about when normality will resume, or underestimate the seriousness of the COVID-19 crisis.
COVID-19 Coping: This idea will work in any town or area that needs safe, clean, convenient delivery service or point-to-point rides.
eNews Exclusive: Steve Qua and Nina Parson of Company Car and Limousine have devised a plan to help get members of the industry moving again.
Private charter FBO-based jet services and secluded wellness retreats are catering to a pandemic-driven luxury travel market. Who can drive clients to those destinations?
The world's No. 1 online marketplace and trader for professional chauffeured and chartered vehicles, including all types of motorcoaches, buses, vans, stretch limousines, sedans, SUVs, exotics, and classics. New and used vehicles are available from sellers across the nation.
The best online networker to find quality affiliates worldwide and market your company.
Click on any state to see the latest industry news and events in that region.
Get the latest news and most popular articles from LCT delivered straight to your inbox.