Facebook’s Workplace Isn’t Facebook In The Workplace

Lexi Tucker
Posted on October 10, 2016

Photo via Facebook press release
Photo via Facebook press release
If you haven’t already heard by now, Facebook has just released its newest venture: Workplace. The social media site is expanding beyond just something you do in your free time to stay connected with friends and family — it wants to pervade every hour of your day at work, too.

According to its official website, Workplace is described as “a dedicated and secure space for companies to connect, communicate and collaborate. Organizations of all sizes can use familiar Facebook features such as News Feed, groups, messages and events to get things done.” This new platform is an ad-free space, separate from your personal Facebook account and is used primarily to connect with people from your company.

After thinking about it for a while, I’ve concluded this is a good thing for the luxury ground transportation industry. Here are a few reasons why I think it’ll be more beneficial than destructive:

It’s fairly inexpensive

I’ll start off by saying no, I don’t secretly work for Facebook. Being the frugal person I am, I immediately noticed the “pricing” button on the Workplace homepage. My first thought? “There’s always a catch.” But I was relieved and happy to see it’s actually relatively cheap compared to similar team collaboration platforms like Slack and Yammer.

It’s $3 a month per user for up to 1,000 monthly active users, $2 a month per user for 1,001 to 10,000 monthly active users, and $1 per user a month if you have 10,001 or more monthly active users — and this is after a three-month free trial period. There are no contracts and you are provided with unlimited file, photo, and video storage, unlimited team and project groups, live video streaming, and more.

This is good news for small- and medium-sized operators who might not have tons of cash to burn, but want to try and modernize the way they communicate with their teams and affiliates.

Photo via Facebook press release
Photo via Facebook press release

Most people (yes, even non-Millennials) know how to navigate Facebook

Although it’s a similar concept to the social network everyone knows and loves (fear not: you won’t see a constant stream of baby photos, cat videos, or political rants here), this platform is solely for workplace collaboration. Chances are almost every one of your employees has a normal Facebook profile. This will eliminate the need for a lengthy (and costly) training session on how to use Workplace, because the tools it provides are the same.

Dispatchers, customer service staff, managers, and chauffeurs can all communicate with each other seamlessly through messenger chat functions, and multi-company groups will allow employees from different organizations (or in this case, operations) to work together without having to use their personal Facebook accounts.

It breaks the mentality of “This is how we’ve always done it, so it’s how we’ll always do it”

Perhaps the most important aspect of this new tool (if operators decide to try it) is it’ll help ease the industry into accepting more technology and expose operators to the different ways it can really improve daily business and communication.

How many times a day do chauffeurs have to let dispatchers know they are on their way to pick up a client? How many emails are sent back and forth between you and an affiliate about the proper way to handle that one customer who’s incredibly particular? The greatest thing about technology is it’s convenient and quick. As we all know, time is money. Shouldn’t you take a chance on something if there’s even a slight chance it will make your operation run smoother?

If you’re still thinking, “What the hell can this have anything to do with running a limo company?,” read this excerpt from the company’s press release:

“The workplace is about more than just communicating between desks within the walls of an office. Some people spend their entire workday on the go, on their mobile phone. Others spend all day out in the field, or on the road. We’ve been amazed by the breadth of organizations who’ve embraced Workplace — from a shipping company that can now connect with their ship crews using Live video, to a bank that now uses Workplace instead of fax machines and newsletters to share updates with its distributed bank branches….People work in different ways, around the world, and Workplace’s mission is to help them stay connected.”

Worth a try? This Millennial thinks so.

Related Topics: apps, business management, communications, employee management, Facebook, LCTFast40, Lexi Tucker, managing chauffeurs, Millennials, mobile applications, mobile technology, social media, Think Fast Blog

Lexi Tucker Associate Editor
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