The Northern California company achieves high customer service accolades for the fourth quarter of 2018.
Anyone whose memory goes back further than a Millennial's can recall less slovenly times across the board. This blog post from our British trade media counterpart, TheChauffeur.com, shows how not even the highest level of ground transportation is exempt from fashion on the down low-brow.
It asks a relevant question: "Does chauffeuring in this modern world of ours still need to adhere to those high standards of yesteryear, or has the whole ethos of our profession changed?"
Professional dress standards in the workplace have eroded steadily. I started my career at a company that required shirt-tie-and-outside-dress-blazer five days a week. At succeeding workplaces, along came casual Fridays only, meaning no tie but collared shirt with slacks. Then jeans and polos were allowed. Then we morphed into casual all week. Now, the work-a-day fashion palette has collapsed into partial or total allowances of anything goes. It should be no surprise, then, if traditional limousine wear wanes. Transportation network companies (TNCs), the ultimate form of mass-crass transit, exerts downward pressure on all standards, not just regulations.
This is where chauffeured transportation operators can be truly counter-cultural. Insist on formal uniform dress, no visible tattoos, and regular haircuts. Throw in fine manners and good grammar, and your service will offer something TNCs do not. When it's common to be casual, it starts to lose its allure. Clients will notice and appreciate anything better, and who knows? You could remind or reinspire someone to up their style game. I've never been one to insist our leaders need to be "just like us." I want someone or something better and more accomplished, who I can look up to and aim to match.
Workplace studies repeatedly show better dressed companies tend to be more productive and better behaved. Decorum is one attribute the limousine industry cannot afford to lose.
So be a true rebel: Keep your chauffeurs and employees dressed up, groomed, and refined. Look like a company of erstwhile conformists (Ward Cleaver, such a fashionista!), or passengers about to board a Pan Am flight in 1969. Your brand will get noticed, and may just gain an edge.
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